how to target employers with google advertising?

[zee]

hello,
i have a job board that offers free posting to employers / recruiters. i generate money from advertising banners. i want to attract employers and recruiters to register and post jobs for free. what's the most efficient and cost effective way to reach my target through google advertising? what are the keywords i should select? can i advertise only on recruitment sites that display google ads? is there any other online marketing tool to target employers and recruiters, better than google? i tried facebook but the feedback was very poor.
your advice is highly appreciated.
thank you.
zee

[directmarketingadvice]

can i advertise only on recruitment sites that display google ads?

Yes... but you're probably making far less per visitor than a normal recruitment company. So, when it comes down to adwords (whether on Google search or on the content network), you may find you're outbidded and can't afford to get your ads seen.

Steve

[zee]

thank you Steve for the feedback. so what's your recommendation?

[1weekSEO]

I have worked within recruitment (office, finance, SIA) for 3+ years in a previous life.

Offer free 30 [or whatever] day adverts as a trial period. Ask for payment after that. If you site performs and people recruit they will trust you and pay for more advertising.

[zee]

thank u nina. employers and recruiters can post unlimited jobs for free on our site!

[directmarketingadvice]

thank you Steve for the feedback. so what's your recommendation?

I don't know.

Unless you can offer far, far better value for money, it's hard to be profitable with paid advertising if you're up against competitors who make far more per sale.

And, if you were to go down the SEO route, you might make a profit, but that profit might be nothing compared to what you would have made had you used a more standard pricing model.

Steve