How easy to get top for my keywords?? [Archive]

steve the fitter

16th June 2010, 15:57

Hi, after recieving some good advice from this forum Ive got myself a good website which seems to be ranking quite well and bringing in some work. Id like to get top for the keywords 'Kitchen Fitter London' . Looking on google I dont think this will be that hard to do for someone in the know. Is there a SEO expert out there who could possibly type in my search term and advise on how easy they think it will be to get to top of page one.
Cheers for any advice,
Steve

mattsaw

16th June 2010, 16:09

It doesn't look too competitive.

The older and more established your domain the easier you'll find it.

Concentrate on getting some good quality inbound links, within the top 10 there seems to be 3-4 guys that might be difficult to shift, the others will certainly be easier.

http://img641.imageshack.us/img641/9373/kfl.jpg

steve the fitter

16th June 2010, 16:19

Thanks for the quick reply. I have a problem getting links for my site. Who really wants to link to a site offering a kitchen fitting service?? Would I need to get any extra work on my website done or do you think the links would do it on its own??

mattsaw

16th June 2010, 16:21

You need to start thinking about what on your site would encourage people to link to you?

- Guides
- FAQs
- Information
- Images/design ideas

You can (and should) also try sharing your ideas on other sites and blogs - it'll raise your profile and get people linking to you.

WeblinkPlus

16th June 2010, 18:05

Steve,

Put your site in your profile so we can have a look...

Have you put your entry in google places/google maps/local business center or what ever the latest name is... :-)

steve the fitter

16th June 2010, 18:25

Ive put my website up in my details page.

I have got google maps and it seems to do ok if you type in a more local search for example I think I rank quite well in google maps for kitchen fitter romford but I think Im out of area to get google maps working on the search term kitchen fitter london.

I did take Alby10 up on his offer of 75 anchor text links and a press release for £35 and it seemed to really help my ranking. Im waiting on a reply from him to see if it woud help my ranking further if I got the same service. For £35 he does a really well written press release and puts it on google news and a few other places.

MASSEY

16th June 2010, 19:07

Well i have the url below reg'd and with just a very basic holding page and it is position 7 on the 1st page.

I cant calculate the value position 1 might have. I presume it is a frequently searched term. But with the ppc ads and the local business / shambles it detracts a % of organic clickers away.

As for how easy i think it should be fairly easy. That page i have has 0 links bar a few off here.

http://www.KitchenFitterBirmingham.co.uk

steve the fitter

16th June 2010, 19:34

I cant calculate the value position 1 might have. I presume it is a frequently searched term. But with the ppc ads and the local business / shambles it detracts a % of organic clickers away.

Thats why I want to be a the top of the page and not at the bottom. People have to get through so many other websites just to see the first position in google it seems a bit pointless aiming for anything less especially seeing as it may not be that difficult to achieve.
I think if I could get to postions one for searches in London I will get at least a couple of calls a month from it and seeing as you can charge a premium for working in London it may well be worth it

fisicx

17th June 2010, 07:06

If you want to rank well for 'kitchen fitter london' then you need to have those words at the start of your page title. At the moment your site doesn't really promote your london services, the emphasis seems to be Essex. What would be a boost would be to include some project pages with some blurb, images, testimonial and the all important locations.

Question: how many new customers have you had after a search for 'kitchen fitter romford'? Would 'kitchen fitter london' be a converting phrase? London is a big place so maybe people will be searching more locally. Someone in Hammersmith is unlikely to use a fitter from Romford.

And ignore the post above about LSI. You can't do LSI on your website, it's something the Search Engines do.

craigc0302

17th June 2010, 08:07

And ignore the post above about LSI. You can't do LSI on your website, it's something the Search Engines do.

I laughed when i saw that .... some people read a bit about seo and grab words and spout some nonsence !

WeblinkPlus

17th June 2010, 08:16

'kitchen fitter london' has around 60 searches a day. I make you at pos 13 for this term. I don't think it would be too difficult to rank. Competition doesn't look too strong. I'm not sure you will do it solely on Press Releases though :-)

I tend to agree with fisicx, make a unique page around 'kitchen fitter london' with keyword in title and URL, H1 tag and perhaps link it off home page or services page with anchor text.

I'd also look at all your page titles and try and make them unique and keyword orientated for each page. Add some extra service pages build around keywords (title and URL) and link using anchor text off services page.

Also look at your home page. You have 'duplicates' stevemorrowkitchens.co.uk/
stevemorrowkitchens.co.uk/index.html
www.stevemorrowkitchens.co.uk/
www.stevemorrowkitchens.co.uk/index.html

These should be redirected or use
<link rel="canonical" href="href="www.stevemorrowkitchens.co.uk" />
Can't think too much more as I'm in a rush...

fisicx

17th June 2010, 08:27

I laughed when i saw that .... some people read a bit about seo and grab words and spout some nonsence !
Indeed. LSI as the name suggests is an indexing process. All you can do is provide the material in a manner that encourages the indexing. I did a module on this in my degree. Before I started I thought I was fairly competent in matrix algebra but this stuff heads of into into geek speak.

The core of LSI is the ability to extraxt meaning from the text in order to match a query with a set of results. The latent part is related to knowledge of the person making the query (a vet is more likely to want vetinary type results for horse but and gymnast wants the vaulting box thingy).

MASSEY

17th June 2010, 17:58

'kitchen fitter london' has around 60 searches a day

I cant see that. That works out to 1800 a month, if that was the case there would be a lot more people trying for #1.

WeblinkPlus

17th June 2010, 18:10

That's what Market Samurai reported. Google keyword tool says 1600 global and 1300 local per month. ave cpc is £2.14 so someone thinks it's valuable enough :-)

paretowasright

18th June 2010, 00:21

That's what Market Samurai reported. Google keyword tool says 1600 global and 1300 local per month. ave cpc is £2.14 so someone thinks it's valuable enough :-)

Is that on a broad or phrase search as quite a significant difference dependant. Some great advice here especially about location specific searches. I have moved a competitive search term from google position 13 to 6 in 7 weeks purely from a page title tweak and building 13 backlinks from relevant blogs and hubsites so well worth considering that aspect of SEO in this instance.

WeblinkPlus

18th June 2010, 05:22

Is that on a broad or phrase search as quite a significant difference dependant. Some great advice here especially about location specific searches. I have moved a competitive search term from google position 13 to 6 in 7 weeks purely from a page title tweak and building 13 backlinks from relevant blogs and hubsites so well worth considering that aspect of SEO in this instance.

Well spotted... Just went back and no data for phrase search... In my defence I did say I was in a rush :-) Explains why he ranked easily on some press releases...

paretowasright

18th June 2010, 09:09

Well spotted... Just went back and no data for phrase search... In my defence I did say I was in a rush :-) Explains why he ranked easily on some press releases...

Yes as a fellow Market Samurai user the devil is sometimes in the detail :)

steve the fitter

18th June 2010, 16:39

Thanks for all the replies so far. Are you saying that not many people actually search for kitchen fitter london. Maybe its not worth my while trying to rank for it then if thats the case?

MASSEY

18th June 2010, 16:47

The way you could try and test would be to set upa ppc campaign just for that phrase. You will have to set your bid so you appear in the colum of ads on the right. You will be able to tell the searches from your ad impressions.

Just run it for 2 weeks. If it gets 20-30 searches then it would be worth it.

Alternativly

You could list in the local business results for that term easy i would think. I just ranked in the top 7 of the local results today for "Birmingham Electrician" "Electrician Birmingham". Its easier to optimise for than the normal organic results , it just takes a lot of tweeking.

fisicx

18th June 2010, 18:42

Thanks for all the replies so far. Are you saying that not many people actually search for kitchen fitter london. Maybe its not worth my while trying to rank for it then if thats the case?
It's not the number of searches, it more that this isn't really a good converting keyphrase (as I said in an earlier post).

No point in getting visitors if they don't pick up the phone. People in west London aren't likely to want a fitter who lives the other side of the city.

What your really want to rank for is kitchen fitter in 'location'.

paretowasright

18th June 2010, 20:42

Steve,

I would look at the areas of London you typically end up working in as there will probably be a link between the quality of kitchen and demographic in the area. Then look at the google keyword tool for 'kitchen fitter islington' etc etc and see what the search volumes are like. I suspect there are also a number of terms like 'kitchen specialist' and the better converting terms are 'good kitchen fitter in highgate' etc

Matt1959

18th June 2010, 21:22

but are there really going to be people using the search phrase "'good kitchen fitter in highgate" I can understand "kitchen fitter in highgate" where does the "good" come into it:|

paretowasright

18th June 2010, 21:34

but are there really going to be people using the search phrase "'good kitchen fitter in highgate" I can understand "kitchen fitter in highgate" where does the "good" come into it:|
Matt it was purely an example and is actually the sort of silly things people type in, why don't you add something constructive and try and help this chap rather than nit picking something trivial.

Matt1959

18th June 2010, 21:48

Matt it was purely an example and is actually the sort of silly things people type in, why don't you add something constructive and try and help this chap rather than nit picking something trivial.

:| you just said that was a better converting term - I've never had a search term using the word "good" or anything similar during the last 6 years for a local service...or were you just reffering to kitchen fitter highgate and the good was just thrown in as an aside?

paretowasright

18th June 2010, 21:56

:| you just said that was a better converting term - I've never had a search term using the word "good" or anything similar during the last 6 years for a local service...or were you just reffering to kitchen fitter highgate and the good was just thrown in as an aside?

I was trying to illustrate that long tail sometimes converts better and it was purely illustrative/an aside so apologies for the misunderstanding (I think the England game has made me grumpy). If you have indepth experience of SEO for local services sector then your guidance and experience is important in this instance.

Matt1959

18th June 2010, 22:03

I was trying to illustrate that long tail sometimes converts better and it was purely illustrative/an aside so apologies for the misunderstanding (I think the England game has made me grumpy). If you have indepth experience of SEO for local services sector then your guidance and experience is important in this instance.

I dont have a clue about seo re local services apart from to say I offer a local service which has been top of google for the last 6 years and I've never ever had a search term prefaced in that way. Had it been so, the search term would have come up on my GA anway so I can safely say it doesnt happen, at least for me;)
re. the OP's original point, I agree that London is too big to be a target and that Londoners, I would think, would be more likely to search using areas. Something which cropped up here a while ago , was that people do search using postcodes and I would think that londoners would use this facility more than most - best thing to be sure, is ask a London resident:)

MASSEY

19th June 2010, 01:41

People say dont target london etc but from all my research i have come to the conclusion that people who use search engines are pretty thick and search more broadly.

If i was steve i would optimise for "kitchen fitter east london" your already on page one for that. A couple of press releases and you would probably boost to position 1.

WeblinkPlus

19th June 2010, 05:54

Funnily enough I did get a search show up yesterday for 'good seo company surrey', or something like that... It had good in it anyway :-)

paretowasright

19th June 2010, 11:04

Funnily enough I did get a search show up yesterday for 'good seo company surrey', or something like that... It had good in it anyway :-)

Oh perhaps I was not totally talking out of my backend then :)
There is definitely some linguistic analysis and broad/phrase combinations to look at here as could be a variey of terms used such as 'kitchen specialist' 'kitchen top fitter' etc etc

rendy

19th June 2010, 12:29

fisicx

21st June 2010, 07:42

...I offer a local service which has been top of google for the last 6 years and I've never ever had a search term prefaced in that way. Had it been so, the search term would have come up on my GA anway so I can safely say it doesnt happen, at least for me;)
But unless you have the word 'good' or 'expert' or 'professional' on the page you won't be appearing for those search terms, someone else is getting the clicks which is why the searches don't show up on GA.

paretowasright

21st June 2010, 16:37

But unless you have the word 'good' or 'expert' or 'professional' on the page you won't be appearing for those search terms, someone else is getting the clicks which is why the searches don't show up on GA.

Thanks Fisicx...I have given up contributing to this thread as I just get shot down in flames with any suggestions so cannot be bothered to help anymore.

Matt1959

21st June 2010, 16:53

your hardly getting shot down in flames in this thread!!! for the record, I've checked and Fisicx is mostly right. Some of my terms come up with those words in front of them, some don't.....

edit
I would add to this that I do have the word "experienced" in front of one of main phrases and that comes up first on google and has not been been searched once in 6 years.

PS Please ---- no quotes of keywords etc from my website

LinkBuildingServices

29th June 2010, 12:05

Hi,
For going to top you can do some link exchange with some good PR sites, which must be smiler to your site or relevant to your site. this will help you a lot. Then you can do Article posting, Video promotion, Press realise. Most of all you should update your website regularly. I think this will help your keyword to go on top in google ranking.
Thanks
linkbuildingservice dot com