What is a USP?

[caththere]

Excuse my ignorance but I even tried a google search :) What is a USP?

[MASSEY]

uniqe selling propersition

[SneakSMS]

You ask a lot of fairly unusual/basic questions that don't seem to have much relevance to one another.

You also claim to have searched google, but just typing in "USP" brings up wikipedia as the second result with "unique selling proposition".

What are you trying to achieve here?

[caththere]

You ask a lot of fairly unusual/basic questions that don't seem to have much relevance to one another.

You also claim to have searched google, but just typing in "USP" brings up wikipedia as the second result with "unique selling proposition".

What are you trying to achieve here?

I just wanted to know what a USP was. 'Basic questions' What is basic to you is not basic for another person. You're forgetting that this is a forum.

[SneakSMS]

I just wanted to know what a USP was. 'Basic questions' What is basic to you is not basic for another person. You're forgetting that this is a forum.

Do you know that if you type "define: *" into google, where * is the word you're looking for a definition of, it'll give you a big list of meanings. You'll probably save yourself some time.

It seems that you're creating a lot of threads with a lot of questions, but not really giving anything away about your reasons for asking. I'm not forgetting this is a forum at all - it would just be nice to know that on a business forum, answers given are actually helping someone out with their business.

[RedEvo]

This happens a lot in forums. I like to think of forums as places to seek opinion, not ask for factual definitions. That's what Google et al are for surely.

d

[caththere]

Do you know that if you type "define: *" into google, where * is the word you're looking for a definition of, it'll give you a big list of meanings. You'll probably save yourself some time.

It seems that you're creating a lot of threads with a lot of questions, but not really giving anything away about your reasons for asking. I'm not forgetting this is a forum at all - it would just be nice to know that on a business forum, answers given are actually helping someone out with their business.

Yes I have answered and contributed to this forum, trying to help people with their business, general issues and they decide whether it's helpful or not. Even If I was just asking questions why is that a problem. I don't question why some people on here only ask and don't answer and vise versa, it's their problem.

[SneakSMS]

Because so many of the answers can be so easily found by either searching google or even using the search function on ukbf. Searching before asking is just general decent "netiquette" and saves people from having to answer either regularly repeated or really basic questions that really leave no room for discussion - which is the point of a forum.

Never mind, I've just discovered the "ignore" feature. I'm not going to get to see any further replies from you so any questions posed towards me won't get answered. Luckily there's loads of other people on here :D

[caththere]

Just ridiculous. It’s up to UKBusinessforums to decide what is netiquette or not. Would have been better if you’d answered the question. People make quick searches, they can’t find things, they ask on a forum, they get a response they may even learn something extra from the topic they’re asking about from people working in that field.

[RedEvo]

Here's (http://www.google.co.uk/#hl=en&source=hp&q=USP&aq=f&aqi=g3g-s1g2g-s1g3&aql=&oq=&gs_rfai=&fp=6fe8bdf9679c5dd4) a quick search for USP.

d

[WJP]

To be fair though OP, if you type your exact question ("What is a USP") into google, the first result is a definition...

[sirearl]

Hi it might be useful if you adress some of your questions to wiki ,as that is the big know all on the web.

http://en.wikipedia.org/wiki/Unique_selling_proposition

Earl

[estwig]

You ask a lot of fairly unusual/basic questions that don't seem to have much relevance to one another.

You also claim to have searched google, but just typing in "USP" brings up wikipedia as the second result with "unique selling proposition".

What are you trying to achieve here?


You don't like the question, fair enough.

So why answer it??

[SneakSMS]

You don't like the question, fair enough.

So why answer it??

Fair cop, guv',

But, I honestly expected to open it and find something informative about USPs, or at least a little more than literally just asking for a definition that can be found in 5 seconds.

And yea, I've now spent much more time on this thread than I would have if I'd just ignored it, but we're never all 100% rational 100% of the time, and at least the OP has been enlightened about wikipedia and how to use google.

[estwig]

Fair cop, guv',

But, I honestly expected to open it and find something informative about USPs, or at least a little more than literally just asking for a definition that can be found in 5 seconds.

And yea, I've now spent much more time on this thread than I would have if I'd just ignored it, but we're never all 100% rational 100% of the time, and at least the OP has been enlightened about wikipedia and how to use google.

Good points, but it is endemic (<<word of the day!) of forums that they are full of dross.

:)

[Cornish Steve]

Geez - what did everyone eat for breakfast today? :rolleyes:

Cath, a USP is something that makes you different. It's what people think of when they think of your company. It's why they should purchase from you versus the competition. It's what makes your offering unique.

Conventional wisdom states that either you compete on price, sell to a niche market, or you specialise. Examples of specialising might be 'the best customer service' or 'the widest selection of products' or 'personalised service' or 'fastest turn-around time'. Whatever it is, you are competing in the market based on this attribute: It's your unique selling proposition.

BTW, your question is very valid for a business forum. While we're at it, any idea what SMS stands for? ;)

[KM-Tiger]

And all this time I thought it meant Ultimate Seditious Post.

I'm still learning things after all these years ...

[sirearl]

Geez - what did everyone eat for breakfast today? :rolleyes:

Cath, a USP is something that makes you different. It's what people think of when they think of your company. It's why they should purchase from you versus the competition. It's what makes your offering unique.

Conventional wisdom states that either you compete on price, sell to a niche market, or you specialise. Examples of specialising might be 'the best customer service' or 'the widest selection of products' or 'personalised service' or 'fastest turn-around time'. Whatever it is, you are competing in the market based on this attribute: It's your unique selling proposition.

wrong again Steve::eek:

Its an Ultra Sophisticated Person.

I mean I should know.:rolleyes::p

Earl

[filtuh.com]

Unleavened Super Pyjamas.

True story.

[owas]

well I didnt know what USP was or even heard of it, but I am new to the world of business, at least this post has helped someone then.

[David Griffiths]

But has the right question been answered?

It's posted in IT & Internet forum, so did the OP mean a UPS, as opposed to a USP? :p

UPS (http://www.google.co.uk/search?hl=en&safe=off&q=UPS&aq=f&aqi=g10&aql=&oq=&gs_rfai=)

[stugster]

Gendemic

You tart! :D

[David Griffiths]

Of course, and no names, it could be an

Utterly
Sarcastic
Poster (substitute other nouns here to taste!)

:D