Wednesdays and Tele Marketing

[Admiral Collections]

Hi all

What is it with Wednesdays and telemarketing? I have been doing some myself today and my telemarketing girl is so distraught at not gaining a result for me that I think she is actually beginning to chew her own face off in the corner. We usually achieve positive results but today no-one is interested. I know there was a thread I did ages ago re: this but I'm so despondent and exhausted I can't be bothered trailing through old posts.

Words of sympathy and encouragement wouldn't go amiss.

Nic :cry:

[gapgb]

for you or for the girl chewing her face off?

[ebonybailey]

Some wonderful guy has given a demo version of a script that works

http://www.ebonybailey.co.uk/training.php

a change of tact may be in order.

I'd happily have a chat with her to see what she is doing, and what may work.

Michael

[Admiral Collections]

for you or for the girl chewing her face off?

Ha ha, for both of us.


Nic :cry:

[gapgb]

I used to run a small telesales team and there were days when you simply couldn't give things away let alone sell them. Tuesdays used to be the bad day though.

[directmarketingadvice]

Just one of these days, I reckon.

Assuming you're doing what you normally do, either you're both "off" or you've just run into a sequence of "non-starters".

Shrug it off and start again tomorrow would be my advice.

Steve

[Trident]

Hey Nic

Tell me about Im doing telesales today too, not so much as a lead but ah well keep it up in my opinion its a numbers game!

Good Luck

Dan

[ebonybailey]

trident

what do product or service to u concentrate on when calling people. How do you go about it

Michael

[Trident]

We aim at selling hardware rather than services because when someone phones up and tries to sell you something to do with phones you automatically think about call rates and that defencive barrier comes up.

My general approach is to start with the introduction or my company then come with a question that can recieve a negative response.

Do u have any helpful tips for people selling Telecommunications services and equipment through telesales?

Cheers Dan

[ebonybailey]

I ran a telemarketing department for an ISP and one of my clients is astro communications, they deal with high end hardware too.

May I suggest you look at the template script above.
add your own bits but the template works. happy to chat with you if you think it may be of benefit

[Admiral Collections]

Thanks guys for your support. The script you suggested Michael is similar to what we are doing anyway, I tend to agree that we were just having an off day.

Nic :wink:

[Mortime Business Software]

Hi all

What is it with Wednesdays and telemarketing? I have been doing some myself today and my telemarketing girl is so distraught at not gaining a result for me that I think she is actually beginning to chew her own face off in the corner. We usually achieve positive results but today no-one is interested. I know there was a thread I did ages ago re: this but I'm so despondent and exhausted I can't be bothered trailing through old posts.

Words of sympathy and encouragement wouldn't go amiss.

Nic :cry:

Everyone seems to agree that this is a numbers game, and they're right, but I havn't heard anyone say that they keep track of the numbers!

Nic. Do you record data such as duration of call, appointments made, sounds interested, sounds not interested, position of person spoken to, etc., and of course, time and date of any positive responses?

Your question is a very interesting from a mathematical perspective, and I suspect that fairly accurate statistical analysis tools exist which could answer a lot of questions like this for business people. Of course you must have recorded the data over a long enough period of time for accuracy.

When I first started my signs biz in Sydney, I used to go door-knocking around the industrial estates once or twice a week. I did this many times, and I soon found that I was virtually guaranteed to return home with at least a couple of grands worth of work to commence. I used to allow about 3 or 4 hours for each door-knocking session. Sometimes I picked up the work within the first half-dozen or so calls, and other times I used to cop for them right at the death of the session. There was no telling precisely what time I would get the orders, but they would always come.

My little script consisted of, (in Blackpool accent) "Scuze me mate ... er ... is the boss around at the moment?" The answer was usually something like, "yeah, just over there in that office mate." (Or wherever he/she was). Or something like, "Yes. What do want him for?" Or even, "you're speakin' to 'im!"

Then I just used to say, "Sorry to trouble you, but I just called in to tell you that if you need any signs now, or anytime in the future, just give me call", and I would hand them a biz card. Then I would sort of back away as if to be on my way to see the next prospect.

It must have been about 1 in 20 bosses (or managers) who would take me outside and get me to estimate how much a new sign for the front of their factory (or something else) would cost. Many of these would order on the spot. (Others would call a few of the lads out of the factory and beat me up for being a pain-in-the-arse salesman! :))

Years later, when I sold the signs biz, I used to trade the Australian Stock Exchange. To be successful in this game, you need to win about 70% to 80% of your trades. But of course they don't occur in sequences of 7 wins, 3 losses, 7 wins, 3 losses, and so on, in the short term. I remember having a string of 23 wins one time. But I also had extraordinary strings of losses too. But in the long term it worked out remarkably close to 75% wins.

Keep plugging away at it Nic, the orders will come. Debt collectors are very useful, and someone is calling one right now! And record as much information as you can. Create a form with some lines of information which have check boxes next to them. Or use a spreadsheet, but compile and analyse that information because in another year it will be very useful to you, and you'll never feel despondent again.

Anyway, I hope I've made you feel better.

Dave

[fastfences]

Hi Nic,
I don't think this'll cheer you up. it's Friday! Who wants to part with money on a Friday?
You may as well just enjoy the day and start fresh on Monday.
Or do you have a session for two at the Plastic Surgeon's?
Cheers, Nigel

[directmarketingadvice]

I don't think this'll cheer you up. it's Friday! Who wants to part with money on a Friday?

I've found that Friday works well for setting up appointments.

I'm only guessing why, but there's a certain percentage of business owners who are winding down after a long week (or their clients don't meet with them on Friday afternoons) and are happy to pass some time chatting about their marketing with someone who's got some interesting ideas.

Dave makes a good point. The laws of probability show you can ofen just find yourself hitting a sequence of "winners" or "losers".

And, in the real world, that can often be self-perpetuating: most of us are more likely to book an appointment on the back of another booking than on the back of half a dozen "rejections".

Steve

[Antonia @limeone.com]

On days like this you need to focus on a different outcome. Instead of feeling down because you cannot sell anything, concentrate on how many refusals you can get and why they are not interested.


It normally falls into

1. Not now but call because we are too busy but call us in a month

2. We use someone else and are under contract so find out the renewal date of the contract.

3. All of our services pay up front so we will never have debt.

The you are achieving much needed market research and not rejection. It uplifts the soul and the mouth and also means you get to clean your database by understanding the reasons why people say no.