A better class of visitor?

[multilingual]

MSN vs Google.

Back in November, one of my sites was dropped by Google from page 1 to page 8. Traffic went down accordingly.

However, at more or less the same time, my MSN search position rose from nowhere to become no. 1 on the top page.

MSN is clearly a less used engine because the visitor figure for MSN are not as good as for Google (down 54%), but online enquiries are only down by around 15%.

A pattern started to emerge which I found quite interesting.

Before November, 86% of my traffic came from Google:

Previous 3 Months average = 3991 visitors / month viewing 13769 pages.

After Novermber '05, 89% of traffic now comes via MSN:

Current 3 Months average = 1859 visitors / month viewing 17599 pages.


So the average Google visitor looks at 3.45 pages before leaving.

The average MSN visitor looks at 9.46 pages before leaving.


So are MSN users different, or is that their search engine is better at understanding keyword searches and brings less visitors, but more high quaility, focused ones?

Any thoughts?

JB

[Jayne]

My site is on MSN, but none existent on Google :lol:

MSN is great!

Jayne :D

[Coding Monkey]

This is something that I've come across quite often lately, and you're far from alone. I find my worst contact rate comes from Google, and the same with clients who we manage, which is easier to compare with 2 keyterms that are both in the top #3 on Google & MSN.

Maybe because Google is accesssible via so many toolbars and other websites, that it means people are more browsers, other than buyers.