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caloomba
10th May 2010, 13:22
Hello All

My work's site uses GA to track site visitor data.

We have an advertising campaign coming up and we'd like to be able to track ROI of various ad sources such as Google AdWords, email broadcasts, banner adverts etc.

To give you a bit of background, we are a training provider. We offer training courses in health & safety, food hygiene, management development etc, so quite a wide range of products as it were. Prior to the campaign starting, our online payments systems will be implemented so we'll also be taking payments through the website as well as traditional methods of payment.

Our products (courses) range in price from £60 to £4000+ so we're keen to find out which adverts are bringing in good ROIs.

Is there a step-by-step guide on how to set up GA so it can track from when the user clicks on the AdWords ad/email/banner ad etc right through until they make a credit card payment? If I'm honest, I get a bit lost using Google's help facility (am I the only one??)

Thanks

calum
1weekSEO
10th May 2010, 13:27
Have you linked your Adwords account with your Analytics account?

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55507

Also, set up some goals in Analytics, this helps you drill down more with customer trending, this is really easy to do, DM me if you would like some help
Bruceflea
10th May 2010, 13:28
hi calum,

google analytics should help you track this, www.google.com/analytics/ (http://www.google.com/analytics/)
Bruceflea
10th May 2010, 13:29
Have you linked your Adwords account with your Analytics account?

http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55507

Also, set up some goals in Analytics, this helps you drill down more with customer trending, this is really easy to do, DM me if you would like some help

got there before me Nina lol
1weekSEO
10th May 2010, 13:35
got there before me Nina lol

I must have just popped in as the Q was written Bruce!
Toni Anicic
10th May 2010, 13:48
You should also enable e-commerce tracking in Google Analytics, much batter than tracking goals in this case :)
1weekSEO
10th May 2010, 14:02
You should also enable e-commerce tracking in Google Analytics, much batter than tracking goals in this case :)

Can you only use ecommerce if you use Google Checkout and use their merchant system?
Toni Anicic
10th May 2010, 14:04
Can you only use ecommerce if you use Google Checkout and use their merchant system?

No, it has nothing to do with that. It's simply e-commerce tracking. Your cart needs to support this (give the appropriate data on checkout success). Magento does this by default.
1weekSEO
10th May 2010, 14:05
With one client the ROI was easy for me to track from source, as I created multiple discount codes, so we knew if a sale came from a voucher code site, twitter, facebook, youtube, e-shots etc

Unsure if this would work for your industry/business?