Your thoughts for rebranding

[daveashton]

Hi all

As you all might have noticed there have been a few changes in my growing empire :lol:

Now one of these is re-branding (yeeks after 2.5 years and launching our 3rd image.) again

So in simple terms, though BIZAL (sales development company) bought Contact Foundry (v high end B2b telemarketing company) we are merging BIZAL' services into Contact Foundry as a value add. (we believe that we are the only high end B2b telemarketing company that is supported by a team of UK wide sales consultants).

Now we plan to keep both web sites which raises the question as to what we should put in the big 3 boxes at the bottom of both home pages.

Please note Contact Foundry has several things is does v well i.e.

Prospect Profiling
Benchmarking (for new products or existing telesales teams)
Lead Generation
Can even help you close the leads produced through the consultants
Cost per lead analysis

Anyway please look at www.contactfoundry.com and let me know your thoughts
And or www.bizal.com

Thanks

[Ozzy]

Hi Dave,
I'm not sure it is actually that important what is put in the 3 boxes because that is actually below the visible line of the browser window.
I would actually work more on the branding itself between the two sites rather than the content at the moment, and focus on developing either the CF or the Bizal brand...and judging by what you say I would focus on developing the CF brand and faze out the Bizal brand.

This is something I looked at a couple of years ago, do I develop a couple of different brands aimed at different markets or do I focus on just the Quick brand. I found that developing all my energies into one brand paid off much better, and established myself predominently in the market place.

If you want feedback on the 3 boxes, leave the CF ones as they are because the Bizal ones (apart from number 2) don't say much to me as a customer.

[VeryMark]

I agree with Ozzy, but the 'Foundry' tag also sounds like it could be extended, as in e.g. 'Sales Foundry'.

[shades]

You should predict business opportunity and react to it immediately, actually rebranding needs benchmarking and you should be prepared to throw money over the advertisement.