How to easily increase your conversion ratios

[DuaneJackson]

The beauty of using the internet to market your product is that you can change your sales copy in seconds.

If you use one main page of your site to capture your prospects (the home page for instance) then this method is ideal for you.

For KashFlow I wrote 3 totally different home pages that took totally different approaches to selling the product.

When a user visits the site they get assigned 1 of the 3 pages at random. When they register for their free trial we can see which version of the home page led them to decide to register.

In just over a day we had 20 new sign-ups. There was a massive leaning towards version 2 (75%!). I know it's a pretty small sample of users but 75% is a lot more than the 33% it should have been if all were equal.

So now I've rewritten versions 1 and 3 to be variations on the original version 2. Hopefully over the next few days we'll have enough new sign ups to re-evaluate and repeat the experiment.

It's one thing to guess what approach might work best, but you can't beat scientific data.

If you're interested in seeing the current 3 versions then you can override whatever page you are assigned at the following 3 URLs:

http://www.kashflow.co.uk/?override=1
http://www.kashflow.co.uk/?override=2
http://www.kashflow.co.uk/?override=3

Anyone want to guess which will win? I'm curious to see how v3 performs, it's a very arrogant approach. I think it'll either do very well or fail miserably.

I hope some of you find this useful and are able to implement something similar for yourselves.

[Admiral Collections]

Hi Duane

I actually preferred version 3, the initial text really grabbed my attention. I didn't like version 1 because I couldn't be bothered to read all the ticked points, yet after reading the text in version 3, I was spurred on to find out just what Kashflow could do for me. Good luck!

NIc :wink:

[Tin]

Hi Duane

Nice bit of analysis there on your part, well done for thinking 'out of the box'!

Version 3 grabbed me instantly but that's possibly because I thought it a 2 horse race between versions 1 & 3 as version 2 seemed pretty uninspired.
My comments only relate to the text directly under "Because Bookkeeping Doesn't Have To Be Boring" as that's generally what part of a page I scan initially. On version 2 it merely has ticked advantages which I wasn't particularly interested in, what I felt I wanted to hit me was 'why' I should use it, version 3 had that!

Well done :-)

[DuaneJackson]

Interesting. v2 is the one that pulled 75% of sign-ups before. I've not touched it.

Would be good if the new v1 and v3 perform even better!

[Tin]

erm... shows just how useful Nic and I are then doesn't it. Don't base your future business ideas around our thoughts if you want to prosper :roll:

[DuaneJackson]

erm... shows just how useful Nic and I are then doesn't it. Don't base your future business ideas around our thoughts if you want to prosper :roll:


You could both be right. Just because v2 outperformed the old v1 and v3 doesn't mean the new v3 wont outperform v2. I'll keep you posted.

[lgiles]

Hi Guys

I prefered version 2!

before reading the rest of the posts that one stood out to me was 2.

it gave me the facts straight away showing the features clearly.

Personally thats what I want to know before reading any further blurb when looking into a product or service.

[DuaneJackson]

Looks like the 2's have it
It's only a sample size of 17 but this is how it currently looks.

v1: 12%
v2: 71%
v3: 18%

Is 17 too small a sample to make a decision on? I want to make v2 the one everyone sees because of the potential sales we are losing out on, but I don't want to jump to any conclusions too early which would make the experiment pointless,

My plan is to next experiment with headlines and keep the copy the same.

[DuaneJackson]

Oops, just had another one sign up from v2, now looks like this:

Sample Size of 18
v1: 11%
v2: 72%
v3: 17%