DPG
26th April 2010, 10:45
I added a phrase match to my list of keywords in addition to the same phrase that I previously had (and still do) using an exact match.
The Quality Score for the exact match dropped from 7/10 to 5/10 and the phrase match is 2/10.
Later on, I added a third ad in the same campaign as part of my ad split testing and this has caused the exact phrase Quality Score to drop even further to 2/10.
Is this because of the "relevance" of the ad that Google places on these key phrases?
What can I do to improve things? Refine my ads?
The phrase match is having more impressions than the exact match as you would expect, so why does Google treat the Quality Score so badly when it is still displaying it so frequently? I understand that my clicks will cost more if my Quality Score is low.
The Quality Score for the exact match dropped from 7/10 to 5/10 and the phrase match is 2/10.
Later on, I added a third ad in the same campaign as part of my ad split testing and this has caused the exact phrase Quality Score to drop even further to 2/10.
Is this because of the "relevance" of the ad that Google places on these key phrases?
What can I do to improve things? Refine my ads?
The phrase match is having more impressions than the exact match as you would expect, so why does Google treat the Quality Score so badly when it is still displaying it so frequently? I understand that my clicks will cost more if my Quality Score is low.