View Full Version : companies that help with page conversion?
Signify_1
23rd April 2010, 15:13
Are there are companies that are good at looking at your websites pages/landing pages that can help better your conversions? that can identify any problems with your pages that could be potential customer put offs?
Thanks
Taz
Scott-CopyandDesign
23rd April 2010, 15:20
Part of my service is writing fresh sales copy (which is almost always required) and providing website optimisation instructions to do with the design, functionality, usability and readability of your site.
sirearl
23rd April 2010, 15:22
Seen lots of good things written about Scotts abilities.
quite a few other copywriters on the forum as well.
Earl
webmojo
23rd April 2010, 15:27
There are some basic things you can do to increase conversions these are things I do for my clients that I have found work well
Contact forms on every page normally upper left of a page
use of direct language in the copy (dont try to show how smart you are)
Strong headlines
Pictures of smiling people
testimonials
Tell people what you want them to do (calls to action)
TheAlbear
23rd April 2010, 17:29
There are so many factors that can effect your conversion rate and the issue is always finding out which change is the right change to make.
This should be approached in a scientic way with only one change being mesured at a time.
First make sure you have a good way to track goal conversion and funnel conversion. read a few papers and make one change wait for a good sample size and compare the rates did it go up did it go down. repeat for as long as you can.