Leaflets - Is the colour important?

[JoyDivision]

I need to print some more leaflets but I am wondering if I should use white paper to save money or buy coloured paper?

So far I have been using coloured paper but it is expensive.

[creative-keyrings]

Use white paper but with a bright and bold colour design,

I dont think colour paper is nessecary.....

[CG Effect]

I think white brings out the best in the ink colour stick to 2-3 colours it looks best printed on glossy paper.

[creacom]

I agree with the above.

Its your design and the message that it carries with it that is important, not the colour of your paper. Stick with white.

Best of luck

Jacqui

[crus]

Hi,

A company I used to work wityh spent over 10mil on a colour consultation.
It determined that Blue is not a 'selling' colour in the UK, Red and Orange are best apparently.

D

[Copyqueen]

Also, I heard that yellow paper (black print) is the optimum colour for those who are sight-impaired. Used to work at a hippy, independent publishing co who made an effort to print most things on yellow paper.

Though whether this is of any use is another question...

[Mac Yeti]

There's no two colours that fit every impairment, there are so many combinations that work best for different disabilities it's almost impossible to design for all.

Just make sure the design is clean, there's nothing wrong with white.

[WakingDragon]

If you are talking about company stationary then just stick to white unless you have a very good reason not to. If you are talking about litho printed marketing material, you can achieve the same effect as coloured paper by just printing a tint onto white.

I used to do some work with HSBC and they wanted their stuff on "cream" paper to give a high value feeling. We used to print everything on white but with a 20% tint of yellow in the background. Looked just the same.

[daveashton]

The message is by far the most important thing.

As long as it is clear and professional and targeted to the right people (another key to success) then you will do well.

[Ravenfire]

I agree with the above, white looks great with a good design on it.