Share your marketing ideas!

[Mwebb]

I posted this as an answer to another thread, but then thought it may be a great thread on it's own.....Here is a great "free" marketing idea, why not share one or two of your own so we can all benefit.
Michael


A great marketing strategy i like to use to promote businesses is to promote your product or service to local businesses with large amounts of employees.

This only works if you are selling to the public, but here is a break down.

An average size supermarket will employ between 300-500 people. An average town may have 3-4 supermarkets. At the lowest that is almost 1000 people to prospect.

You go to these supermarkets with a unique offer for their employees. Print up a fly or two, using the supermarkets/business name on the flyer-this makes it seem personal and individual.

"Special Offer For Tesco Employees Only"

Make the offer unique and different from your usual offers.

You then call the store manager-or better go to the shop in person, and ask if they would be willing to put the offer in the staff room on the notice board.... They usually do not have a problem with this at all.

You can take it one step further an do an offer for their customers and ask if you can put it in the window of the shop. It really doesn't matter if you check if they really spent money in the shop, you could just have a "offer code" of "tesco" etc

If you do both i recommend that the employee offer is better than the customer offer. IE customer save 10% Employee save 15% etc

Give it a try and i think you will get some customers!!!

Michael Webb

[Jayne]

Woolworths used to to this when I worked at the chemical plant. We would get an invite and the shop would open up on an evening just for us. We would get 10% discount too.

Jayne :D

[directmarketingadvice]

When I was younger, I worked for a big financial institution and they had a discount list where other businesses would offer our staff preferential rates.

We'd also be offered the opportunity to attend special sales events/evenings.

So, the idea is quite widely used.

Also, it's not only applicable when you're selling to the public. You can use the same principle when selling business to business.

I know an accountant who recommends me to his clients and I give those clients a preferential rate.

It's just a different use of the same basic principle, which is marketing via a centre of influence.

Steve

[Virtual Admin]

Thanks for this advice - what a great idea.

This would probably fit our services to market quite well.

Cheers

Tracey

[shades]

I think location based service and viral marketing is a way to go with, you should understand actual customers needs and wants to design your product and service providing them customized and complete solution.