[Exact match]

[4little1s]

Does anyone know if the 'exact match' variable in Google is case sensitive ? For example, if I use [keyword] and if someone is looking for [Keyword] will it not appear ?

Thanks,

[MASSEY]

Its not case sensitive :)

[zigojacko]

It is case sensitive actually, in the sense that if you have the following keywords:-

[Keyword Mobile Phones]
[keyword mobile phones]

It will log data for each... However, if you only include one of those keywords, it will still also track the other as well.

I sometimes include capitalised keywords as I feel it is a good way of determining 'real traffic' as keywords that contain a capitalised letter at the start of each keyword is likely to be just copied and pasted (comparing prices, maybe...)

[4little1s]

Thank you guys

[Ali-v-8]

Sorry have to agree with massey
If you do a refresh you will see it changes
Clear you cache and do the search twice and you will see the results change.


It is case sensitive actually, in the sense that if you have the following keywords:-

[Keyword Mobile Phones]
[keyword mobile phones]

It will log data for each... However, if you only include one of those keywords, it will still also track the other as well.

I sometimes include capitalised keywords as I feel it is a good way of determining 'real traffic' as keywords that contain a capitalised letter at the start of each keyword is likely to be just copied and pasted (comparing prices, maybe...)

[zigojacko]

Sorry have to agree with massey
If you do a refresh you will see it changes
Clear you cache and do the search twice and you will see the results change.

My apologies, it appears I was actually answering a different question.

My answer was in relation to tracking case sensitive impressions in the Adwords interface and not whether the ad appears on a Google search.

You are right, as I state in my reply ads will appear whether you use all uppercase, lowercase, a variety etc but you can still include a variety of the same keyword using different cases in your PPC campaign which will log the impressions/click thru's in your Adwords account respectively of the term entered.