Google ads on pages related to previous search rather than page content

[UKSBD]

I'm noticing more and more that google is returning ads based more on previous searching rather than the content of the page the ads are displayed on.

i.e.
If I spend 10 minutes searching for Pest Control but then half hour later go to a page about car insurance, the ads displayed are about pest control rather than car insurance.

Is google taking tracking too far by doing this, and what happened to the notion that AdSense ads displayed on pages is related to the content of the page?

[OldWelshGuy]

Yep, google are storing your search history, wipe them out and block them from placing cookies on your computer. they ahve become the spawn of the devil and need to be brought to heel.

As the saying goes, power corrupts, and absolute power corrupts absolutely.

I am not calling Google corrupt in the financial sense, I am saying that their idea of what is right and what is wrong has become corrupt. They are biting the hand that feeds them, as a huige portion of google revenue comes from adsense, and making it so that adsense publishers lose out will hurt them.

Ona couple of my sites where adsense paid best, it no longer does, and in this case, I go with what pays best. Google are trying to be too clever for their own good.

[directmarketingadvice]

Expect to see more and more of this.

IMO, it's a good thing. Click rates are higher for the ads, which means the ads must be, on average, more relevant.

Steve

[OldWelshGuy]

As long as the ads are relevant Steve I agree, I read a google paper a while back that said they would be serving ads weighted more towards the search term (which is great), and user history (which is not so great).

I look at it simply, if adsense makes me more than a CPA ad on a 50/50 split, then AS stays, if it drops well below (as you can always tinker test AS revenue), then AS ads go.

On some sites I have seen it make considerably more. (here is a tip), these are on search terms where my site is not top 5, I.E. the visitor has visited other sites previously. I guess this is because my ads were highly targeted based on their immediate search term history and sites visited history.

Now all I need to do is command the top 10 for a given well yielding phrase, and my lesser perfomring sites will earn the most revenue :D

[BusinessIdeas]

Does G love you and put you higher up the serps if you install AS? :)