best way to launch a new website

[dan74uk]

hi all

can anyonentell me the best way to launch a online website with a budget of around ten k

i want to make sure i get full value for money and the money is spent advertising in the best places.

any ideas .

[sanjiv]

What sort of website?

[dan74uk]

the website is a online forum etc to attract franchisees.anyone who ownsa franchise or afranchise brand

[UKSBD]

How about contacting other business forums who have hassle with
having to moderate franchise categories?
If you are prepared to host the site and deal with all the legal issues you
might be able to do a deal where they link to you.

[sanjiv]

You need a web designer. He needs to make your website SEO friendly. You will then neeed to advertise your website as much as you can, get link backs and as UKBSD says, contact other business forums.

[dan74uk]

hi

i believe they have done that but what i would like to know what is the best way to advertise

is it by employing a brand company ,im looking for a expert to get it out their quickly

[ooh]

hi all

can anyonentell me the best way to launch a online website with a budget of around ten k

i want to make sure i get full value for money and the money is spent advertising in the best places.

any ideas .

Here's the thing with websites: People choose to visit, engage with, spend time on websites which offer them value. They never even visit, to the very best of their ability (and people commonly succeed greatly at this online), ones which don't serve their purpose.

Isn't it patently obvious the best way to launch a website?; Make the website itself provide real tangible, actual genuine value to and for the precise people who you want to attract. In otherwords you build the goodness which you're hoping for ("the best way...", "i want to make sure i get full value for money...") right into the website itself. The website needs to be attractive (and the last thing I mean by attractive is look nice, although I'm not saying it shouldn't look nice) itself. For that you'll need (drum roll).... an idea. Ta da! There you have it. An idea which greatly appeals to who you want to attract.

All of the above hinges on, pivots around, who you're wanting to attract. And who you want to attract hinges on what your goal is and who's most likely to do what needs to happen for your goal to happen.

Think people optimisation (the particular people you're intersted in) rather than search engine optimisation.

For that you need to first be clear about the who.

[bensquare]

-ooh

good advice. I like your point on "people optimisation" when everyone is just obsessed with idea of SEO. bring in traffic is important, but converting to business is the goal.

--
further to the post, for a new web, there are lots of thing u can do for FREE other than the expensive SEO.

1. list the web in google local directory / other business directory related to your sector
2. Engage in some forums and help others. Put your web in the signature as u can see many people doing it.
3. Put some free stuffs in your web, like some useful info of "how to" , "DIY tips" etc etc..that will make people staying longer in your web and build your reputation.

[fisicx]

the website is a online forum etc to attract franchisees.anyone who ownsa franchise or afranchise brand
There are already shedloads of franchise forums so any marketing you do will have to offer something a little different. As already suggested you need to have something useful otherwise people will visit and leave. So instead of spending the money on marketing, maybe you could pay people to post on the forum to build up your content, this will then be picked up by the search engines and you will hopefully begin to pick up new members.

[David White]

If you are spending 10k and are not experienced in advertising then I would certainly say you should look to hire an agency. Don't invest the whole lump up-front with them, give them a little first to test the results what you get.

You will normally be best testing the water via a few mediums such as small business forums, self-employed help sites, business magazines and other online and printed mediums.

Feel free to PM if you want some guidance on making your own advertising campaign.

[ooh]

... "people optimisation" when everyone is just obsessed with idea of SEO. bring in traffic is important, but converting to business is the goal.

Right, but also putting all available resources into making the site genuinely attractive to some particular people brings in traffic itself. It is a form of SEO in that way. Because people are more likely to link to, visit, talk about etc. a website which is good for them as opposed to ones which aren't. A highly SEO'd website doesn't make it better for me as a user. And I'm the one in the driving seat (as is everyone else) so far as which sites I use.

[Ali-v-8]

Graham is right.
Forums are popping all over the place.
This forum is a standard template used by many.
All you need do is brand it to you specifications.
The problem will be starting it off.
What affiliation do you have to the industry?

[sirearl]

Here's the thing with websites: People choose to visit, engage with, spend time on websites which offer them value. They never even visit, to the very best of their ability (and people commonly succeed greatly at this online), ones which don't serve their purpose.

.

People visit websites they can find.:p:p:p

Earl

[VendingRevolution]

What affiliation do you have to the industry?

That is an excellent question.

If you are wanting to attract Franchisees to your Forum, it will only have value or credibility if you are heavily involved in the Franchising Industry, otherwise it could be deemed as a non-reputable site, set up to moan about the industry or to promote an industry you know nothing about. :rolleyes:

I have replied to another one of your questions in the Legal Forum:

http://www.ukbusinessforums.co.uk/forums/showthread.php?t=148964

The Franchising Forum here on UKBF, which is in the Private Section for full members, in an excellent source of information for all those wishing to come into Franchising. There are Franchisors as well as Franchisees sharing their experiences and has been running for many years.

Kind regards.

Barbara Fellowes

[dan74uk]

thanks for the concern

listen this isnot a sight to air grievances any sort of namingand shaming without their realname will be a immediate ban.

with regards to franchising imnot in it any more having been shafted and ignored by "the association"
barbera this site will sort out the good from the bad but not by naming and shameing from unnamed people.

[VendingRevolution]

I hope you don't get into trouble, that's all, as I know what Sift have gone through.

What you are doing I admire, but you may find it is a thankless task as others have tried and failed here and other places as well.

Maybe I don't understand fully what you are trying to achieve, so when your new site is up and running, maybe that will give us clarity.

Good luck, but again, be careful. ;)

Barbara

[UK Solicitors]

Wait and step back!

You can easily waste a Fortune! I can give you some free tips if you want - just contact me...

[admagic]

Dan

You and I should Talk.
The two sites we are launching are complementary not conflicting.

More importantly as a pro marketer and copywriter, I can help you with marketing - and am happy to discuss some options you have FOC -

Any chance you could PM contact details, and I will call.

UKBF is now a dead loss for this..just as "website reviews" behind closed doors is a waste of time- so is franchising - UKBF charging for others to provide the advice doesnt work - or at least not for those who have to give up their time to do it.

[Ali-v-8]

am i missing something here or did this thread just side step.
I dont understand the comment i have high lighted below.


Dan

You and I should Talk.
The two sites we are launching are complementary not conflicting.

More importantly as a pro marketer and copywriter, I can help you with marketing - and am happy to discuss some options you have FOC -

Any chance you could PM contact details, and I will call.

UKBF is now a dead loss for this..just as "website reviews" behind closed doors is a waste of time- so is franchising - UKBF charging for others to provide the advice doesnt work - or at least not for those who have to give up their time to do it.

[jamesparker100]

The best way to invest on internet is ... Research and then money comes !!
First make research what niche and what kind of a website make your profit double.. and after a research then invest on designing or development ... and choose your targeted audience...

[admagic]

am i missing something here or did this thread just side step.
I dont understand the comment i have high lighted below.

Dont look for skeletons where there are none.

Many on here market themselves by giving free advice to gain exposure - out of which builds credibility then paying work - Dans case would be members. A public franchise forum here could have done that for Dan.

The moment a section goes behind closed doors, it ceases to act as a useful loss leader for marketing of a service, because the general public in Dans case, interested in buying a franchise are unlikely to see it.

So as a marketing tool it becomes a dead loss,

The only sideshow is the interesting ethical question of members donating free advice to the community and then UKBF selling it - which could be why such areas die on moving behind closed doors - since there ceases to be value for those giving advice - the marketing point is still valid.

[Ali-v-8]

ok i see your point.
but as the saying goes "membership has its privileges":D

Dont look for skeletons where there are none.

Many on here market themselves by giving free advice to gain exposure - out of which builds credibility then paying work - Dans case would be members. A public franchise forum here could have done that for Dan.

The moment a section goes behind closed doors, it ceases to act as a useful loss leader for marketing of a service, because the general public in Dans case, interested in buying a franchise are unlikely to see it.

So as a marketing tool it becomes a dead loss,

The only sideshow is the interesting ethical question of members donating free advice to the community and then UKBF selling it - which could be why such areas die on moving behind closed doors - since there ceases to be value for those giving advice - the marketing point is still valid.