quikshop
14th March 2010, 15:32
With high speed broadband increasingly available, we assume that everyone can see and will be impressed by our complex web pages full of multi-media video clips and stunning high-res graphics.
We take it for-granted that a significant percentage of the browsing public are running old computers with slow processors and low-band internet connections.
We added a snazzy slide-show feature to the home page of our retail business some months back and were genuinely surprised when the bounce rate jumped up.
After some head-scratching we finally realised the cause - a lot of people visiting our shop where having to wait up to 10 seconds on their slow computers and iffy Internet access to see the full effect of our new home page graphics.
Simply by reducing the quality of 3 promotional images on a shops home page, reducing their sizes from around 100k down to 25k each, the bounce rate has dropped significantly.
Such a simple mistake but I suspect one a lot of us have made, worth checking the load times of your own websites on less than perfect hardware and narrow-band connections :rolleyes:
We take it for-granted that a significant percentage of the browsing public are running old computers with slow processors and low-band internet connections.
We added a snazzy slide-show feature to the home page of our retail business some months back and were genuinely surprised when the bounce rate jumped up.
After some head-scratching we finally realised the cause - a lot of people visiting our shop where having to wait up to 10 seconds on their slow computers and iffy Internet access to see the full effect of our new home page graphics.
Simply by reducing the quality of 3 promotional images on a shops home page, reducing their sizes from around 100k down to 25k each, the bounce rate has dropped significantly.
Such a simple mistake but I suspect one a lot of us have made, worth checking the load times of your own websites on less than perfect hardware and narrow-band connections :rolleyes: