posture
3rd March 2010, 15:41
I am looking to add a web assistant and wondered what you guys think.
We run an e-commerce office furniture website.
Are they worth it and would you go for a human faced video or animated?
It would be helpful if someone had some conversion or roi figures.:)
socialprseo
3rd March 2010, 17:13
Hello Posture Office Seating.
I work for socialprseo and I wanted to help.
I had a drill bit client recently ask the same thing - He liked the idea and is in testing at the moment after getting a video human sales assistant
When I debated it with him I did not realise he'd already spent £800 for a static lady to talk at the user.
Unfortunately time is an enemy and it gets in the way of traditional navigation and adds nothing to your search engine optimisation. gimmicks are page draining too.
Have you thought about modifying the graphic around the search bar and assisting the user more freely? .
Lets break it down...
1. Pull this together with an image of a really helpful sales person in a boxed area
2. Add animation to the graphic [nothing intrusive just a gif] like blinking eyes or suggestive "hello" speaking lips:
3. Add script like "hello! What are you looking for, can we help you more?" (animate this too if you feel)
4. Include a search bar
5. Optimise a whole array of new pages to answer typical questions, answer with products - do this in stride with incoming requests
6. Make the search facility broad match
6. Record all search queries
7. prepare a simple "sorry not to have helped, do you want us to call you back? Here are our product categories if not - use drop down menus.
In time this will become up dated with what customers had wanted and your pages can be adapted to match trends or help queries more regularly.
Resources are great! We offer 34 resource ideas. 1 such resource that helps get you links in the community and/or online are short videos per your categories.
I suggest lining all your chairs up and employing a quick musical chairs video every month, its a great way to launch products and talk through latest benefits - it is also very easy to gain viral popularity.
Here at socialprseo.com we try building resources for websites so they catch links, catch ranks. Why not visit old customers/chairs for each product area and build further relations with past customers, build your brand on well shot video testimonials that reach consumer's hearts/loyalty ["I liked postureandofficeseating-dse.co.uk because they were different].
e.g Visit one of your fitted schools this summer [just before lunch], take two cameras, two camera men and organise a group of children and a teacher to talk through the benefits they've seen - shoot kids sitting in the chairs properly and[I] not properly and the teachers remarking on the chairs then get lunch playtime shots. *Offer this school 15% off future orders, or free replacements... afterall they are terrors.
e.g.2. Is there a client you'll never forget? An office based order that blew you away? See if you can get a day in the life of their chair activity - deliver a tripod and camera, install and press record at 9am... return at 5:30pm and dub the footage at higher speed.
Both these unedited videos will spread through the schools and offices as running humour and it'll add an edge to your customer service.
ROI either ways.
Warm Regards,
Matthew Wright
socialprseo