Why isn't this site getting hits?

[WilkoWilko]

Hi all,

I need a little help understanding why a site that I am looking to buy isn't getting many hits. The site in question is number one on google for a search term that according to google keywords gets 60,500 a month. However the acually site only gets around 400 UV a month, I would of expected it to get around 10,000 hits a month or am I expecting to much?

The site appears number one one google for the phrase "mini helicopter".

The only reason why I think it may not be getting many hits is beucase in the site description it says its a price comparison not a site where u can buy helicopters from, but would this make a differance? I thourght that people would just automatically click on the top result.

anyway I hope you guys can help

many thanks

Joe

ps, i know the site is rubbish lol

[fisicx]

The only reason why I think it may not be getting many hits is beucase in the site description it says its a price comparison not a site where u can buy helicopters from, but would this make a differance? I thourght that people would just automatically click on the top result.
Answered you own question there.

People click on the result that looks most relevant to their query. If the #1 spot looks rubbish then they will move down the list. A grweat page title and description combination can steal click from higher ranked sites.

And yes, the site is rubbish. :)

BTW, rotor not rotar.

[OldWelshGuy]

also the search for that phrase is 6,600 not 60,500 That is the braod match figure.

[los_design]

Phrase match is only 2433 and you could expect about 50% CTR from that number.

[DoLally]

Agree with all of the above - (except the phrase match figure).

6,600 exact match searches - we would usually expect between 10% - 25% click rate for a number 1 spot in Google. This would be instantly reduced with your page description (unless someone was looking for a price comparison site).

If you are thinking of buying the site as an affiliate website then an optimistic conversion would probably be 10% (could be a lot less) therefore of the 660 people clicking through (used from the figures above) you would get approximately 66 buying @ £20 average = £1320 x 8%(?) = £105 per month.

Bear in mind that a 10% conversion could be wildly optimistic (I have known affiliate sites with less than 1% conversion rates).

[SFD]

6,600 exact matches was for January. If you look how the search trend varies over the year you'll see Dec/Jan are where all the searches seem to occur with not much else for the rest of the year.

[los_design]

Agree with all of the above - (except the phrase match figure).


Fresh off the press this morning dude....not just from google either...;)

[DoLally]

Fresh off the press this morning dude....not just from google either...;)

Just out of interest would you use the phrase match figure over the exact match figure?

Also - 50% CTR for a top ranked listing? That seems very high in my experience.

[los_design]

50% was a rounded up figure, using my tool the number of clicks the top ranked site can expect from this could be 1021 so just under 50%

Exact would give you 891 searches with an expected CTR of 374.

[WilkoWilko]

Thank guys for the information, if the website is getting 400 hits from 6400 that does seem more accurate and yes that could increase with a better description. However are u able to tell me what tracker you use to find out the searches or did I miss read google keywords. Cheers

[Printing Hull]

I would be interested to know what resources can be used to find out how much traffic particular sites are getting - any links? :)

[OldWelshGuy]

Thank guys for the information, if the website is getting 400 hits from 6400 that does seem more accurate and yes that could increase with a better description. However are u able to tell me what tracker you use to find out the searches or did I miss read google keywords. Cheers


Have a read of this. http://www.oldwelshguy.co.uk/web-marketing/dont-get-caught-chasing-rainbows-the-pitfalls-of-amateur-keyword-research/