CD Rom -v- Brochure

[elite123]

We are toying with the idea of buying brochures on a CD-rom instead of hard copies.

Anyone have thoughts on this - if you were to receive a sales CD rom would you look at it or throw away ?

Thanks
Ant

[creacom]

Hi Ant

Well I have to say that I still prefer the good old printed copy. It always takes longer for me to sit down and look at a sales CD. Generally when I get a printed brochure I have a flick through when I get it and then if its interesting sit down and go through it again later.

Hope it helps ':wink:'

Jacqui

[Coding Monkey]

I think your conversion on CDs would be incredibly low. I spent over £200 on 1 book in August and I've not bothered looking at the CD that came with it yet. You need it to attract people's attention and fast. If they can't see any value in it, it goes in the bin. Good copywriting and a fantastic design brochure will provide a great advantage

[Top Hat]

I'm afraid I would bin a CD brochure, if sent out of the blue.

If I requested a brochure, and I got a CD I would be disappointed and it would probably go in the bin, as I would look online if wanted to look at the info on a screen.

A brochure, you get it out of the envelope, look at the glossy front cover, decide if its worth opening, before binning.
A CD, I would not think for a moment before binning, why? because I would have to make an effort; open the drive put it in, run the program (risk spyware!) update Acrobat, zoom so I could see what its about

That’s what I'd do anyway

[confused]

If you are "junk mailing" people with these, I'd say brochure, however if its a catalogue or something they have requested, then a CD would be much cheaper and since they requested it, then they would look at it anyway.
I believe the return from flyers is about 1%-2%, the rest go in the bin ( I assume borchures is a similar percentage), I imagine the reason the 2% dont is because something catches their eye, might be of use, so they put it to one side. With a cd, the aforementioned still has to happen, but then in addition, they have to put it in their pc as well, but in the meantime it sits on a shelf, or gets binned after all.
Personally, I wouldnt use CD's unless it was requested.

CALV

[clairemackaness]

My portfolio is on CD, but people request that. I wouldn't just send it out as it would go in the bin, people are too wary of virus's etc.

[mumper]

Definitely a hard copy brochure - I agree with Top Hat - and it sounds lazy but I find it too much trouble to go and load a CD.