Optimising multiple Keywords.

[Danny@BFC]

Hi all,

I'd like to hear thoughts and advice on this if anyone can offer some.

I manufacture and sell a single product, therefore my website has a homepage with the details of my product, buy now page, contact, an advice page relevent to my industry and a blog.

I have spent the last few weeks researching keywords - there are 3 maybe 4 keyphrases I'd like to target and run a campaign on - I dont have the luxury of many different pages all optimised for different keyphrases related to the top level keyphrase as I only sell one product.

eg: I cant have Widgets >> coloured Widgets >> Blue Widgets >> Red Widgets etc etc all optimised for the individual keyphrase.

So I have to try and optimise my homepage for multiple keyphrases -

any advice on how to best go about this? I know its not ideal :rolleyes:

I will use my blog to target related keywords & phrases in time, and understand keyword density / placement in meta titles H1's etc.

Thanks in advance

Danny:)

[zigojacko]

Quality orignal content that includes all of your keywords, using a combination of your targeted keywords in the anchor text of any backlinks you gain and applying image alt attributes containing these keywords in the appropriate imagery.

Just to get you started :)

[Webtistic]

Hi Danny,

Targeting 3 or 4 identified keywords on your homepage is absolutely fine (I usually recommend this to new sites anyway) so it is initially a case of optimising your on-page elements ( as you seem to have already grasped).

It is not too difficult to write copy for 4 keywords without keyword stuffing or making the reader feel spammed to death (I know there are a few copywriters on this forum who could help).

Once the onpage stuff is right (including your internal navigation of course) then it is time to build links using these 4 keywords separately in the anchor text, and making sure you also include a proportion of non-keyword anchor text links (e.g, your brand name,ect) to maintain a natural looking link profile.

Build relevant, high quality links (don't get bogged down with link volume, just quality), whilst monitoring your analytics on an ongoing basis, and tweak accordingly.

Good luck!

[Danny@BFC]

Thank you both, so exactly the same as optimising for a single keyword then, i should have known!:redface:

[Ali-v-8]

Yeah but i would advise the making the first title term the same as the link coming into that page.

Thank you both, so exactly the same as optimising for a single keyword then, i should have known!:redface:

[estwig]

"I cant have Widgets >> coloured Widgets >> Blue Widgets >> Red Widgets etc etc all optimised for the individual keyphrase."

Why not??

Why can you not have pages:

widgets (this is the home page)

then more pages;

widgets/blue widgets
widgets/red widgets
widgets/green sparkly widgets

Surely this will be a better option, so each page is optimised for the specific keywords, with a link to buy the product on the page, or a link back to the home page to buy the product from there.


I got a feeling I'm missing somefink here, what is it that I am missing???

[Danny@BFC]

Cheers Ali-v-8 i hadn't thought of that :-) thats the sort of little things I was trying to find out.

estwig - based on our widgets example its because I only sell red widgets in one size (one product) no variants.

I could have a page for "red 2" widgets", a page for "cheap red 2" widgets", a page for "Uk made 2" red widgets" and so on but each page would be the same product and very similar description....so no benefit / duplicate content etc...

does that explain it?

[estwig]

Cheers Ali-v-8 i hadn't thought of that :-) thats the sort of little things I was trying to find out.

estwig - based on our widgets example its because I only sell red widgets in one size (one product) no variants.

I could have a page for "red 2" widgets", a page for "cheap red 2" widgets", a page for "Uk made 2" red widgets" and so on but each page would be the same product and very similar description....so no benefit / duplicate content etc...

does that explain it?

Yes it does, thank you for explaining.