PCA - anyone?

[Frankus]

I have heard about PCA, but can't find much about it. I thought I'd consult the oracle and ask here. The Oracle coudln't help, so you're my last hope!!!:D


Seriously though, has anyone any leads or info regarding this?

Similar to PPC, PCA arranges for payments to made when a purchaser clicks through a website to another and, unlike PPC, doesn't trigger a charge when doing so. A payment IS triggered though, when that purchaser actually makes a purchase.

Am I making sense?

I did see info on it on a website some time ago, but I didn't need it then!

Any help would be appreciated.

Cheers

[Frankus]

Yeah, I've heard of it - and it's CPA not PCA!!!

And I've found it again. Cheers guys.

I feel really stupid now!

[othellotech]

CPA ... Cost Per Acquisition

It pre-dates PPC (CPA has been around for at least 10 years online - Amazon's business was built on it), and depending on your conversion rates and item-price can be a lot more effective.

It's how we pay our affliates who resell the our hosting to their clients :)