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DuaneJackson
7th January 2006, 13:59
I've got an advert in a magazine for start-ups and early stage businesses to advertise KAshFlow. I've also got a 300 word editorial piece.

I've thrown something together, it's about 360 word so I still need to trim it down, but I'd really appreciate any feedback on it. Copy deadline is on Monday!

Ta.


Cashflow is King

No matter how much money your business earns or how much profit you make, if you don’t get paid on time then your bank account will soon be overdrawn. Being owed a small fortune is of no help when your bills need paying today. So, what can you do to ensure that your customers pay you on time?

Improve the way you invoice

Make sure that you invoice your customers as soon as possible. It’s surprising how many small businesses wait until they need money before they send out their invoices.The sooner your send your invoice the sooner you will receive your money.

A couple of days after the invoice is sent give your customer a friendly phone call to ensure that they received the invoice and that they are aware of when the payment is due. There’s nothing worse than chasing payment for an invoice 28 days after it’s issued only to be told (truthfully or otherwise) that it wasn’t received.

Dealing with Late Payments

Make sure you are aware of all unpaid invoices and know as soon as they become overdue. User friendly bookkeeping programs like KashFlow will email you as soon as an invoice becomes overdue. KashFlow also provides you with reminder letters – so use them.

There’s minimal effort involved, you just click a button and the letter is produced for you. There are 3 letters of increasing severity – starting with a friendly reminder through to a formal Final Notice of Demand.

If you let your customers give you the run around you are unlikely to get paid from them on time in the future. Be assertive about collecting what’s owed to you, after all it is your money. Make notes of what is agreed and stick to it.

If you still don’t get paid after sending reminder letters and the customer is avoiding paying what they owe without a valid reason then don’t bury your head in the sand. Speak to a reputable debt collection agency such as Admiral Collections on <nicthechicks phone number>.

For further information about KashFlow, please visit www.kashflow.co.uk (http://www.kashflow.co.uk). Enter xxx to receive a £50 discount after your free 60 day trial

Jayne
7th January 2006, 14:08
Looks good to me, great info too.

In fact when I make some money, I may have Kash flow myself, sound like an easy way to do business, it removes the hassle of having to remember everything :D

Jayne

Cornish Steve
7th January 2006, 14:28
Here's my attempt in a little under 300 words. I've corrected a few small grammatical issues, restated a couple of sentences, and cut the word count. I hope this helps.

**********************************

Cash Flow is King

No matter how much money your business earns or how much profit you make, if you aren’t paid on time then your bank account will soon be overdrawn. Being owed a small fortune is of no help when your bills need paying today. What can you do to ensure that your customers pay you on time?

Improve the way you invoice

Make sure that you invoice your customers as soon as possible; the sooner you send your invoice, the sooner you receive your money. A couple of days after you send an invoice, give your customer a friendly phone call to ensure it was received. There’s nothing worse than chasing a late payment only to be told (truthfully or otherwise) that it was never received.

Dealing with late payments

Make sure you are aware of all unpaid invoices and know as soon as they become overdue. User-friendly bookkeeping programs like KashFlow will notify you when an invoice becomes overdue. KashFlow also generates reminder letters automatically for you. The first is a friendly letter to your customer; the second is a more formal reminder; the third is a Final Notice of Demand.

When a customer refuses to make a payment after receiving your reminder letters, don’t just bury your head in the sand. Speak to a reputable debt collection agency - such as Admiral Collections on <nicthechick’s phone number>. If you allow customers to take advantage of a late payment one time, the chances are that their payments will be late in the future. Be assertive about collecting what’s owed to you; after all, it is your money.

For more information about KashFlow, please visit www.kashflow.co.uk (http://www.kashflow.co.uk). Enter the promotional code xxx to receive a £50 discount after your free 60-day trial.

DuaneJackson
7th January 2006, 14:31
Steve, you are a star. Thank you.

Admiral Collections
7th January 2006, 14:31
Thanks Duane.

Cheques in the post!


Nic :wink:

PS You have all the main points there. By the way, where are your leaflets I need them before Tuesday remember.

DuaneJackson
7th January 2006, 14:36
You're welcome Nic. It went well with the piece and you did me a favour recently so more than happy to oblige. I assume you ask all new customers where they heard about you? I'd be interested to know if you get any business of the back of it - it's going out to 40,000 people.