SEO Tips for a magazine... earn free publicity!

[Copyqueen]

Hi all,

I'm writing a feature for the magazine 'Multi-Channel Marketing' on SEO, and would like to incorporate tips from different SEO experts.

If your tip goes in it would obviously be valuable coverage!

I am looking for fairly in-depth tips. These should be aimed at ecommerce retailers (and preferably be things they can look at straight away).

For instance, one will be to pay attention to the <H1> headers on every page. (It will obviously go into this in more detail.)

The feature will be aimed at marketing professionals with a hands-on understanding of their ecommerce site, who may only just be becoming aware of the importance of SEO.

So the forum's open..... any ideas welcome.

I will, of course, include your name and company, and post you a photocopy of the article after publication, for any tips I use.

Thanks very much!
Anna

[quotes4]

Hi Anna,
I've done some writing for local websites and magazines so i'd be happy to help. How about an article on using Froogle?
Russell

[Copyqueen]

Hello! Don't think I explained myself very well!

Don't panic - I'm not looking for people to write things, just to suggest a hot tip that I will then turn into a quote and attribute to the expert. The article will take the form of 10-12 hot tips from experts all over the UK; and it will be good publicity for anyone who can submit something!

I will be running the draft past all my experts for approval before the piece goes to the editor.

I don't know much about Froogle - if you list products on there, does it improve search engine rankings? Is it easy to add products to the database - and free?

ta,
Anna

[DavidHorn]

Hi Copyqueen - here's a quick, but often overlooked, tip for good SEO:

Remember to use descriptive text (and titles) for all your internal links - i.e. don't say 'click here for the latest fashions' (with the link on 'click here') - it's far better from an SEO point of view to say 'view our latest fashions' with the link on 'latest fashions'. That way the destination page benefits from not only having a link point towards it, but from having keywords associated with that link.

Hope this is helpful,

David

[quotes4]

Froogle is free and as long as the items you sell are priced competitively they may even appear at the top of the Google listings.

[silverpuresilver]

Hi Copyqueen

Unfortunately I'm not very technical, so I can't offer you any great tips. :cry:

However, I would be interested in reading the finished article if you would be so good as to send me a copy :lol:

Karen

[Quan]

Page Rank Article (www.yourecommerce.com/nl2.htm)

General stuff, but maybe you could something something from it.

[Copyqueen]

No problem! Maybe I can post it on here... if I can work out how... the good thing about being a copywriter is that I'm not usually expected to be a technical genius...

Hmm....

[Copyqueen]

Whoops, and thanks everyone. I have foolishly double-posted this thread (here, and in the IT section) which is getting very confusing.

[Rob Holmes]

thread continues here: http://www.ukbusinessforums.co.uk/viewtopic.php?t=8224

Rob