Emailing Potential Clients

[elite123]

Ok for two years we have been mailshotting potential clients which takes up alot of time folding etc and money on franking machine.

Thinking of changing this method to bulk emailing.

Who actually reads adverts and what are your opinions ?

thanks
ant

[mumper]

Have a look at this.

http://www.mailingmanager.co.uk/index.php

[directmarketingadvice]

Hi Ant

The answers are:

(1) consult the SPAM regulations

(2) if you would be operating within those, test it and see whether it works better than mailing.

Let me ask you: are your mailings currently making a profit?

Steve

[fastfences]

Hi. I will generally read posted mail, but rarely email promos.
Cheers, Nigel

[IMEX Sourcing Services]

Hi. I will generally read posted mail, but rarely email promos.
Cheers, Nigel

Ditto

[millcrom]

Hi there,

I actually tried this method myself not so long ago, i had the same problem, it was costing me and arm and leg mailing people all the time so i emailed them all instead, i have had more replies from the emails than the letter, because i believe that when you get letters through the post, some people file them in their system but most people end up throwing them in the bin if there is no immediate need, but with an email, you can flag it for a follow up and it doesnt take up any space or clutter your office, so i think its a great idea, go ahead with it!!!!!!!!

Best of Luck
Sarah

[mattk]

I'll tell you a little story.

My friend wanted to send out an email to around 4000 business email address she had built up over time. I said I was extremely dubious, that people don't read this stuff, they delete it straight away etc. etc.

Anyway, the lure of the green persuaded me to give her what she wanted and I set up a system to allow her to send out the emails.

I was made to each my hat. She claims to that won several large contracts as a direct consequence of the emails.

Credit where credit is due, the email sent out was extremely well written, personalised (using software) and well presented. If you do plan to do it then a make sure your email is perfect, use quality email addresses and send them in batches of a hundred a day or so. The last thing you want is to send out thousands of emails and be bombarded with so many enquiries you can't respond to them all!

[Pebble Communications]

I have once purchased a service that I found out about through a speculative e-mail. The e-mail was carefully written to avoid looking like your standard 'spam' and clearly came from a reputable company. The service they offered was something that was of genuine interest to companies in my specific line of work and had been targeted very carefully. It wasn't a generic 'e-mail loads of companies' approach.

This is the only time I have ever paid the slightest attention to unrequested e-mailed information.

Fiona Bailey
Pebble Communications

[DavidHorn]

I'm pretty distrustful of email if I don't know the sender ... I think it all depends on the relationship you have with the sender (or if indeed you have one at all).

Think of the email you send as someone knocking on a door ... what does that person have to do to get let in to the house?

Well, it helps if the person in the house knows the person knocking. It'd help if the person knocking was polite and friendly. It'd help if they got to the point of their visit quickly. It'd help if they had some sort of ID. It'd be great if they even had an appointment!

You get the picture ... the surest way to get that door open is if the person behind it knows who is knocking and is expecting their call.

Good luck,

David

[clairemackaness]

I send out e-mail marketing but it's very targetted. For instance I recently sent one to all my interior designers (only 12) but I got two sales back.

[ebonybailey]

if the email is a decison maker that would purchase your services then as long as it is written well, and that it has an unsubscribe somewhere visable then i think its a good way of getting out there.
Half my clients have come through email shots.