DIRECT MAIL - COPY

[seabro]

I have a list of 976 local businesses which I would like to direct mail.

To break even, I need to acquire 1 actual paying customer out of the operation.

My initial aim is to get the recipient to call my 0800 number and book an appointment for a free health check - once I am there I can close on other items.

I was thinking of something like the following - any input from you guys welcome.


Dear Sir or Madam:

COMPUTER DISK FAILURE OR VIRUS INFECTION CAN COST THE UNPREPARED BUSINESS DEARLY.

IT CAN, AND DOES HAPPEN, ARE YOU PREPARED?

BEING PREPARED NEEDN’T BE EXPENSIVE, BEING UNPREPARED CERTAINLY COULD BE!

Do you back your data regularly? Is your Antivirus program fully up to date?

If your answer is no, we would really like to help you.

Call us on 0800 011 2931 and ask to book a FREE SYSTEMS HEALTH CHECK.

We look forward to being of service to you,

[Richard Glynn]

Last freebie for a while (but it is still the festive season – just).

Happy New Year.

Hope it helps.

BEGINS ..


Dear <Name – REMEMBER TO PERSONALISE NOT ‘DEAR COLLEAGUE’. IT TAKES MORE TIME BUT IT’S WORTH THE EFFORT>

Did you know that there are now more than <number?> viruses ready to attack your computers each and every day?

And last year, unprepared businesses throughout the UK lost more than £x million through lost data and computer virus infection.

Have you taken all the steps required to make sure your company won’t be the next one to lose out?

 Computer Disk Failure
 Lost data
 Comprehensive data backups
 Anti Virus
 Firewall
 <continue list>

If you’re less than 100% certain you’ve got all the above covered then you need to make it your company’s New Year’s resolution to sort out the problem once and for all.

For a FREE no-obligation systems heath check by time-served qualified personnel call me now on 0800 011 2931.

Can you really afford not to?

Best regards,

<Name>

PS Last year CITS protected computer networks for more than <number?> forward-thinking UK companies. Ask us about our complete monthly ‘Peace of Mind Plan’ from as little as £<how much?> and get the first month FREE if you place an order before February 28th 2006. We could save your business thousands.

ENDS

[seabro]

Thanks Richard. Thats excellent!

[Andrew2010]

Hi,

I am also after as many addresses, telephone numbers, email addresses etc.

Where can i get this information from.

Regards
Andrew

[Andrew2010]

I have found this website but you have to pay for the lists.

I have found it very helpful though.

Hope it helps!

www.dbsdata..co.uk/directmarketing_consumer.htm

[Andrew2010]

sorry its

www.dbsdata.co.uk/directmarketing_consumer.htm

Added a few extra ... on the last post

Hope it helps.

[RSL]

Hey there,

How do you extract email addresses, postal addresses from websites like Yell.com.

RSL

[DuaneJackson]

Hey there,

How do you extract email addresses, postal addresses from websites like Yell.com.

RSL

By writing a bot to do it. Although I think you'd be on dodgy legal grounds.

Seabro, as it's all local businesses you are targetting, you might want to make it very clear you are also local - either by inlcuding your geographic phone number or by some other means.

[10 Yetis]

Yep, you would be on dodgy legal grounds. People like Yell and Thompson put in a fair few fake business addresses so that it can track down people who do just mass mail from their databases.

They are very aggressive in their pursuit as well. I would suggest going down the route of buying a one-off, or mutliple use mailing list.

[RSL]

ohhh only thought I'd ask as I think someone else on the forum said they'd done it but can't remember who...don't want anything dodgy.

[Strategist]

Last freebie for a while (but it is still the festive season – just).

Happy New Year.

Hope it helps.

BEGINS ..


Dear <Name – REMEMBER TO PERSONALISE NOT ‘DEAR COLLEAGUE’. IT TAKES MORE TIME BUT IT’S WORTH THE EFFORT>

Did you know that there are now more than <number?> viruses ready to attack your computers each and every day?

And last year, unprepared businesses throughout the UK lost more than £x million through lost data and computer virus infection.

Have you taken all the steps required to make sure your company won’t be the next one to lose out?

 Computer Disk Failure
 Lost data
 Comprehensive data backups
 Anti Virus
 Firewall
 <continue list>

If you’re less than 100% certain you’ve got all the above covered then you need to make it your company’s New Year’s resolution to sort out the problem once and for all.

For a FREE no-obligation systems heath check by time-served qualified personnel call me now on 0800 011 2931.

Can you really afford not to?

Best regards,

<Name>

PS Last year CITS protected computer networks for more than <number?> forward-thinking UK companies. Ask us about our complete monthly ‘Peace of Mind Plan’ from as little as £<how much?> and get the first month FREE if you place an order before February 28th 2006. We could save your business thousands.

ENDS

EXCELLENT STUFF. I WOULD JUST CHANGE THE END A BIT. SOMETHING LIKE:
I will give you a call in a few days time to see if we can arrange a mutually convenient time for a Health Check for your company. However, please feel free in the meantime to contact me if you have any immediate questions.
I WOULD SEND OUT BETWEEN 10 & 20 SUCH LETTERS ON A MONDAY AND FOLLOW THEM UP THURSDAY MORNING. DIRECT MAIL THAT IS NOT FOLLOWED UP MORE OFTEN THAN NOT FAILS!

[crus]

Excellent,

really sets the mood, might use it across the bridge here igf I get any spare time.

Otherwise are you interested in hitting the Bristol area, we have asizeable db of business customers in the SW (with some fakies in to catch you out he he he).

All the major directories are covered by copywright as the data is an asset they let you use rather than generate and give to the world free.

Bots can be written, but not to read yell, I have had great success using crawlers to trawl the whole web which is in the public domain.

D