Catherine_WebsitesUK
10th January 2010, 11:39
Note - I have been reading all your discussions about Page Rank, and just wanted to post in layman's terms what it actually is, what it does etc. Here's something I wrote, would love to hear your opinions :)
So you think Page Rank = nothing eh?
First of all let’s take a look at exactly what Page Rank is.
Page Rank is an indication of how many good quality incoming links you have to your website, combined with the amount of traffic that regularly visits your site.
When Google assess where your website will appear in the search engine results, they look into a number of aspects (all they will officially tell us is that there are over 200 of them). One of these aspects is the popularity and relevancy of your site.
The whole thing about on-page optimisation is the ability to prove that your website is relevant to the search term you have selected. The use of keywords on your pages, in titles and headers etc is in order to back up your claims of relevancy. Hence, if you have over used a keyword on your page it will be seen as spam, but if you under use the keyword, your page will not be seen as relevant to your topic.
The next stage of optimizing your website is to build a bank of incoming links to your site. A few things are taken into consideration when building these links:
· The text which is used as the actual link to your page,
· The popularity and Page Rank of the website linking to you
· The Relevancy of the linking site to your own.
So, in order to build good links to your website you need to look for sites which are about a similar topic to your own, have a good Page Rank – or are highly popular themselves and then request that the owners of these websites link back to yours using the text which you provide, or at least including your main keywords in the actual link.
So, as you can see, Page Rank is an important factor when choosing sites to link back to you.
Page rank is Google’s way of scoring a website on its overall popularity and traffic. Each website is judged for its popularity and given a score, this score is then used to assess websites which are linked to each other. A higher scoring website gives a bigger vote to the sites it is linking to than a lower scoring website. For example, a link to your home page from Twitter, with a PR of 9, automatically pushed my website up to PR 2, just by itself, but if a website with a PR of 1 links to my site, I will need 10 – 20+ of these in order to achieve PR2.
You can achieve a high search engine listing by getting thousands of PR1 sites linking back to you, or by getting a few hundred PR4+.
This can also be a double edged sword, as Google could see a few thousand poor links to your site and think you’ve been out there spamming the world.
PR matters – think about it!
So you think Page Rank = nothing eh?
First of all let’s take a look at exactly what Page Rank is.
Page Rank is an indication of how many good quality incoming links you have to your website, combined with the amount of traffic that regularly visits your site.
When Google assess where your website will appear in the search engine results, they look into a number of aspects (all they will officially tell us is that there are over 200 of them). One of these aspects is the popularity and relevancy of your site.
The whole thing about on-page optimisation is the ability to prove that your website is relevant to the search term you have selected. The use of keywords on your pages, in titles and headers etc is in order to back up your claims of relevancy. Hence, if you have over used a keyword on your page it will be seen as spam, but if you under use the keyword, your page will not be seen as relevant to your topic.
The next stage of optimizing your website is to build a bank of incoming links to your site. A few things are taken into consideration when building these links:
· The text which is used as the actual link to your page,
· The popularity and Page Rank of the website linking to you
· The Relevancy of the linking site to your own.
So, in order to build good links to your website you need to look for sites which are about a similar topic to your own, have a good Page Rank – or are highly popular themselves and then request that the owners of these websites link back to yours using the text which you provide, or at least including your main keywords in the actual link.
So, as you can see, Page Rank is an important factor when choosing sites to link back to you.
Page rank is Google’s way of scoring a website on its overall popularity and traffic. Each website is judged for its popularity and given a score, this score is then used to assess websites which are linked to each other. A higher scoring website gives a bigger vote to the sites it is linking to than a lower scoring website. For example, a link to your home page from Twitter, with a PR of 9, automatically pushed my website up to PR 2, just by itself, but if a website with a PR of 1 links to my site, I will need 10 – 20+ of these in order to achieve PR2.
You can achieve a high search engine listing by getting thousands of PR1 sites linking back to you, or by getting a few hundred PR4+.
This can also be a double edged sword, as Google could see a few thousand poor links to your site and think you’ve been out there spamming the world.
PR matters – think about it!