Real World Hypnotherapy
29th December 2005, 13:50
Never, ever, ever, ever, ever, ever, ever, give in!
Quoted by Winston Churchill, the British Prime Minister that defeated the Nazi regime. What may have happened if he did not poses this attitude? We may all be speaking German right now and our lives would be totally different. But because of the believe of one man that transcended a nation, a war was won.
How does this affect your business? If you believe in your business and it is financially viable, then you must follow the example set by Churchill. Business is war, your staff are the soldiers and your customers are the civilians. If you believe that you are the best in what you do (if you are not the best than you have to become it) then it is your moral duty to make sure the civilians use your product or service to protect them from the enemy, your competition.
What if you are not the best? When I say best I do not mean biggest, you choose the size your business is and what it will become. You are only deemed the best by your customers, they are your bosses! Think of it like this, compare a Ford Fiesta and Ferrari, there are much less of the latter in the world and it is a smaller company, still which is best?
Sometimes being smaller is better because that way you can take better care of your customers. If you company is the best then you can charge a premium price for your service, if your customers know that you deliver the best quality with the best customer service, then they will have no hesitation in paying the extra to your services.
A box of chocolates from any news agent costs about £2-5, from Harrods they start at £18 for a similar size. Why can they justify charging several times the amount, because they can. People love to shop at Harrods and they love telling people they have shopped there. A Harrods crest on a product is practically classed as a royal seal of approval.
In 2006 it is really time to make your business work for you and to take it to the next level. I suggest reading 100 unbreakable laws of business by Brian Tracy and also read as much about your subject as possible. If you are in catering for example, you must read every article, watch every TV show and research nutrition trends and diets. I suggest you do at least 1 hour of reading and research per day, reading for 1 hour a day is about a book a week. Reading over 50 books a year is likely to put you in the top 5% of your profession, for this reason you can charge a premium price.
You have to learn what you are good at and spend your time doing it. For example I run a printing company yet I spend the majority of my time networking, making posts on here and talking to my customers. I can do this because I delegate all jobs I am not good at to other professionals. My accounts are done my an accountant, my press releases are done by a copy writer, all the printing is outsourced to a printers and from next year my calls are going to be answered by a PA. By delegating it allows me the time to read and research marketing and business strategies that grow and develop my business.
I spoke to Claire Mackaness who is an artist. The problems she had were too little time and money, these are very common issues especially with new businesses. After talking I suggested that as she is the only one that can do the art, that is what she should concentrate on. She is now in the process of taking on several commission only sales people who will not only sell her current work but also the stock she already has. By selling her stored stock it will give her the money to expand her website and improve in other areas. The more art the sales people sell, the more work she will have to do, there will be a limit to the amount of pieces she can create, at this point she can start to really raise her prices or look at taking on artists to supply the demand. It is crucial to identify what in your business is going to stem the flow and to have a system to overcome this. If you sort small problems and carefully track you business then these problems can not grow into large uncontrollable issues that can bring a business down.
I really recommend looking into goal setting and time management. By planning your time and activities, you will achieve more and sleep better. Instead of worrying if everything if going to get done, you know that when you arrive at the office you have your list of tasks to do. Make sure you list them in priority, leave or delegate jobs that can be done by people other than you. You should only work on the jobs that you can do, after all this is why you are getting paid, to do your jobs and to the best of your ability.
Only by having clear goals can you drive your business in the correct direct. If you do not have goals it is like taking David Beckham and putting a blindfold on him. The goals and challengers are out there, but because he can not see them he can not aim for them. It is time to take off the blindfold and start to write down what you want to achieve in your business, only then can your business move towards these goals.
If you have the drive and passion for your business then by applying the above techniques and continuing to learn and develop in your subject, then there are no limits to what you can achieve. Do not be disillusioned, to get what you want you have to work harder than everyone else, there are no short cuts to the top. The stronger the foundations, the stronger and longer lasting the business. The harder and more effective you work, the more you achieve.
I do not claim to have invented any of the above ideas. All the of above methods have been in existence for many many years, I simply follow them as they are proven to work. If you want to drive a car you get a teacher and he shows you what to do, how to control and operate it. If you sat in the car without him then you would either never learn to drive or it would take you much much linger to learn. When you have a teacher you then practise what he tell you, you do this you will reach the standard required for a licence. When you have your licence you can drive by yourself and experiment with different techniques, you can also take further courses such as pass plus. Those who spend the most time driving and taking new courses are the best drivers on the road!
What new businesses have to do exactly like learning to drive. You must never stop learning, if you do you will never improve. Only when you know the fundamentals can you experiment to see what you can improve upon, if you do this too soon then you can literally crash. You need to make sure you minimise the chances of your business crashing just like a car. The majority of business that fail are run by the people who do not put the time and effort in to it and refuse to listen to the experts. Excellent drivers are far less likely to over crash, there are of course some things that you can never prevent, but these are very rare. It works exactly the same in business.
In 2006 it is your opportunity to stabilise and grow your business. Learn to time manage, goal set and delegate. Most importantly you must be prepared to learn and to make this a lifelong commitment. Those who invest the most in their education are those who claim the biggest rewards.
If you want to discuss your business to see if I can help then please e-mail at info@mkprinting.co.uk and tell me the issues you are facing. If I can help I will give you my number and suggest tried and tested methods that will work.
Thanks for your time and I hope that this post is of interest to some of you. I wish you all the best for 2006 and if you want it, this can be your biggest financial year you have ever experienced. In 2006 I am predicting to net £150,000, I don’t think that is bad considering I have only been running my business since September and the fact I am only 24!
Remember if you want the finest quality printing you will never need to go anywhere else than www.mkprinting.co.uk. I run the best printing company in the country! This is not just what I claim, it is by the most important people of all, my customers http://www.mkprinting.co.uk/testimonials.cfm, this is their feedback.
Regards
Matt Kendall
MK Printing
Quoted by Winston Churchill, the British Prime Minister that defeated the Nazi regime. What may have happened if he did not poses this attitude? We may all be speaking German right now and our lives would be totally different. But because of the believe of one man that transcended a nation, a war was won.
How does this affect your business? If you believe in your business and it is financially viable, then you must follow the example set by Churchill. Business is war, your staff are the soldiers and your customers are the civilians. If you believe that you are the best in what you do (if you are not the best than you have to become it) then it is your moral duty to make sure the civilians use your product or service to protect them from the enemy, your competition.
What if you are not the best? When I say best I do not mean biggest, you choose the size your business is and what it will become. You are only deemed the best by your customers, they are your bosses! Think of it like this, compare a Ford Fiesta and Ferrari, there are much less of the latter in the world and it is a smaller company, still which is best?
Sometimes being smaller is better because that way you can take better care of your customers. If you company is the best then you can charge a premium price for your service, if your customers know that you deliver the best quality with the best customer service, then they will have no hesitation in paying the extra to your services.
A box of chocolates from any news agent costs about £2-5, from Harrods they start at £18 for a similar size. Why can they justify charging several times the amount, because they can. People love to shop at Harrods and they love telling people they have shopped there. A Harrods crest on a product is practically classed as a royal seal of approval.
In 2006 it is really time to make your business work for you and to take it to the next level. I suggest reading 100 unbreakable laws of business by Brian Tracy and also read as much about your subject as possible. If you are in catering for example, you must read every article, watch every TV show and research nutrition trends and diets. I suggest you do at least 1 hour of reading and research per day, reading for 1 hour a day is about a book a week. Reading over 50 books a year is likely to put you in the top 5% of your profession, for this reason you can charge a premium price.
You have to learn what you are good at and spend your time doing it. For example I run a printing company yet I spend the majority of my time networking, making posts on here and talking to my customers. I can do this because I delegate all jobs I am not good at to other professionals. My accounts are done my an accountant, my press releases are done by a copy writer, all the printing is outsourced to a printers and from next year my calls are going to be answered by a PA. By delegating it allows me the time to read and research marketing and business strategies that grow and develop my business.
I spoke to Claire Mackaness who is an artist. The problems she had were too little time and money, these are very common issues especially with new businesses. After talking I suggested that as she is the only one that can do the art, that is what she should concentrate on. She is now in the process of taking on several commission only sales people who will not only sell her current work but also the stock she already has. By selling her stored stock it will give her the money to expand her website and improve in other areas. The more art the sales people sell, the more work she will have to do, there will be a limit to the amount of pieces she can create, at this point she can start to really raise her prices or look at taking on artists to supply the demand. It is crucial to identify what in your business is going to stem the flow and to have a system to overcome this. If you sort small problems and carefully track you business then these problems can not grow into large uncontrollable issues that can bring a business down.
I really recommend looking into goal setting and time management. By planning your time and activities, you will achieve more and sleep better. Instead of worrying if everything if going to get done, you know that when you arrive at the office you have your list of tasks to do. Make sure you list them in priority, leave or delegate jobs that can be done by people other than you. You should only work on the jobs that you can do, after all this is why you are getting paid, to do your jobs and to the best of your ability.
Only by having clear goals can you drive your business in the correct direct. If you do not have goals it is like taking David Beckham and putting a blindfold on him. The goals and challengers are out there, but because he can not see them he can not aim for them. It is time to take off the blindfold and start to write down what you want to achieve in your business, only then can your business move towards these goals.
If you have the drive and passion for your business then by applying the above techniques and continuing to learn and develop in your subject, then there are no limits to what you can achieve. Do not be disillusioned, to get what you want you have to work harder than everyone else, there are no short cuts to the top. The stronger the foundations, the stronger and longer lasting the business. The harder and more effective you work, the more you achieve.
I do not claim to have invented any of the above ideas. All the of above methods have been in existence for many many years, I simply follow them as they are proven to work. If you want to drive a car you get a teacher and he shows you what to do, how to control and operate it. If you sat in the car without him then you would either never learn to drive or it would take you much much linger to learn. When you have a teacher you then practise what he tell you, you do this you will reach the standard required for a licence. When you have your licence you can drive by yourself and experiment with different techniques, you can also take further courses such as pass plus. Those who spend the most time driving and taking new courses are the best drivers on the road!
What new businesses have to do exactly like learning to drive. You must never stop learning, if you do you will never improve. Only when you know the fundamentals can you experiment to see what you can improve upon, if you do this too soon then you can literally crash. You need to make sure you minimise the chances of your business crashing just like a car. The majority of business that fail are run by the people who do not put the time and effort in to it and refuse to listen to the experts. Excellent drivers are far less likely to over crash, there are of course some things that you can never prevent, but these are very rare. It works exactly the same in business.
In 2006 it is your opportunity to stabilise and grow your business. Learn to time manage, goal set and delegate. Most importantly you must be prepared to learn and to make this a lifelong commitment. Those who invest the most in their education are those who claim the biggest rewards.
If you want to discuss your business to see if I can help then please e-mail at info@mkprinting.co.uk and tell me the issues you are facing. If I can help I will give you my number and suggest tried and tested methods that will work.
Thanks for your time and I hope that this post is of interest to some of you. I wish you all the best for 2006 and if you want it, this can be your biggest financial year you have ever experienced. In 2006 I am predicting to net £150,000, I don’t think that is bad considering I have only been running my business since September and the fact I am only 24!
Remember if you want the finest quality printing you will never need to go anywhere else than www.mkprinting.co.uk. I run the best printing company in the country! This is not just what I claim, it is by the most important people of all, my customers http://www.mkprinting.co.uk/testimonials.cfm, this is their feedback.
Regards
Matt Kendall
MK Printing