web page advice

[G. Lasagne]

Hi

http://www.gasangelheating.co.uk/new-boiler-offers.htm

This page gets a lot of hits but not as many calls i would expect ( last month was about 300 hits).

Any advice on why?

My initial thought is that theres too much information and it too cramped, thought i would put it to the experts before i had any changes made.

Thanks in advance

[tomsk]

People often confuse "hits" - what you should be looking for is absolute visitors or unique visitors.

Do you have idea how many are new visitors?

[G. Lasagne]

People often confuse "hits" - what you should be looking for is absolute visitors or unique visitors.

Do you have idea how many are new visitors?

ok thanks heres that stats from analytics:

https://www.google.com/chart?cht=ls&chs=75x18&chm=B,e6f2fa,0,0.0,0.0&chco=0077cc&chd=s:KJCf6HCbKLT8NTMLeLKHBAACHCXADCA





363 Page Views





https://www.google.com/chart?cht=ls&chs=75x18&chm=B,e6f2fa,0,0.0,0.0&chco=0077cc&chd=s:YQI49IIkUUo0gYUgocYUEAAEUIYAEIA





160 Unique Views





https://www.google.com/chart?cht=ls&chs=75x18&chm=B,e6f2fa,0,0.0,0.0&chco=0077cc&chd=s:GJVSgNAJGHOPGFOrNGVHAAADJNIAF9A





00:00:42 Time on Page





https://www.google.com/chart?cht=ls&chs=75x18&chm=B,e6f2fa,0,0.0,0.0&chco=0077cc&chd=s:eeAYPA9YPePMYAePAekU9AAAAAAAAeA





34.67% Bounce Rate





https://www.google.com/chart?cht=ls&chs=75x18&chm=B,e6f2fa,0,0.0,0.0&chco=0077cc&chd=s:bHARDI9PNGODPHQMEShR9AAeIAFAAeA





17.36% % Exit





https://www.google.com/chart?cht=ls&chs=75x18&chm=B,e6f2fa,0,0.0,0.0&chco=0077cc&chd=s:AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA





$0.00 $ Index

[tomsk]

G. Lasagne

Copied from : Google Analytics Help

What is the difference between clicks, visits, visitors, page views and unique page views?

The visitor data in your Analytics account can be easy to misinterpret due to the many similar terms used in different reports. Below you will find a more detailed explanation of the terms that most often lead to questions.

Clicks vs. Visits
Visits vs. Visitors vs. Absolute Unique Visitors
Page Views vs. Unique Page Views
Clicks vs. Visits

There is an important distinction between clicks (such as in your AdWords Campaigns report) and visits (in your Search Engines and Visitors report). The clicks column in your reports indicates how many times your advertisements were clicked by visitors, while visits indicates the number of unique sessions initiated by your visitors. There are several reasons why these two numbers may not match:

A visitor may click your ad multiple times. When one person clicks on one advertisement multiple times in the same session, AdWords will record multiple clicks while Analytics recognises the separate page views as one visit. This is a common behaviour among visitors engaging in comparison shopping.
A user may click on an ad and then later, during a different session, return directly to the site through a bookmark. The referral information from the original visit will be retained in this case, so the one click will result in multiple visits.
A visitor may click on your advertisement, but prevent the page from fully loading by navigating to another page or by pressing their browser's Stop button. In this case, the Analytics tracking code is unable to execute and send tracking data to the Google servers. However, AdWords will still register a click.

To ensure more accurate billing, Google AdWords automatically filters invalid clicks from your reports. However, Analytics reports these clicks as visits to your website in order to show the complete set of traffic data.
Visits vs. Visitors vs. Absolute Unique Visitors

Analytics measures both visits and visitors in your account. Visits represent the number of individual sessions initiated by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.

A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website's perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.

‘Visitors’ represents the number of unique users that visit your site on a daily basis. Any sessions from the same user on the same day will be aggregated into a single visitor, but may represent two or more separate visits.

In the Absolute Unique Visitor report, all visits from the same user for the entire active date range you have selected will be aggregated so that they will be counted as a single absolute unique visitor, regardless of how many different days they visited your site and how many times they visited your site on each day.

Page Views vs. Unique Page Views

A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view will be recorded as well.

A unique page view, as seen in the Top Content report, aggregates page views that are generated by the same user during the same session. A unique page view represents the number of sessions during which that page was viewed one or more times.

[sirearl]

No guide prices.?

Your best deal IMHO is the boiler service £55 +VAT.why is that not on your home page.?

Boiler installation prices from xxxx pounds I know probably every job is different in the installation ,but people like to know your in there ball park.

I mean look at British Gas charges.:eek:

Your traffic is very low have you considered PPC or already using it.I think it may be a very viable proposition for you as your mark up per job is going to be quite large.

Talk to Steve Gibson a PPC consultant.

Earl

[G. Lasagne]

No guide prices.?

Your best deal IMHO is the boiler service £55 +VAT.why is that not on your home page.?

Boiler installation prices from xxxx pounds I know probably every job is different in the installation ,but people like to know your in there ball park.

I mean look at British Gas charges.:eek:

Your traffic is very low have you considered PPC or already using it.I think it may be a very viable proposition for you as your mark up per job is going to be quite large.

Talk to Steve Gibson a PPC consultant.

Earl


Steve has alredy set up a adwords campaign for me.
It did work as far as clicks but was costing a fortune and didnt feel like i was getting a sufficient amount of calls in return, but i suppose its down to whats sufficient, i have paused the campaigns now to see if the calls drop, but its also down to time of the year so its hard to gauge.

boiler price from xxxxxx is exactly what i have on the site http://www.gasangelheating.co.uk/ideal-logic-plus-boiler-installation-offer.htm (its on all the 4 offer pages)

as far as putting things on the home page its already a bit crowded and my biggest fear is a drop in rankings, i think i need help with the copy and with improving conversions,

when you say my traffic is very low its actually a lot higher than other similair local businesses, but yeah i would like to increase it but i feel im exhausting a lot of avenues and not getting the response i anticipate, more work on the blog this year will hopefully increase traffic.

I think i may need to pay big bucks and get an established seo company in to sort it out, but we will see how 2010 goes for the site.

[UKSBD]

Looking at number of visitors is completely irrelevant, you need to look
at which search terms were used when people landed on the page.

[G. Lasagne]

Looking at number of visitors is completely irrelevant, you need to look
at which search terms were used when people landed on the page.

and then do what with those stats? optimise your site for them i suppose?

[UKSBD]

No, because they might be irrelevant.

Take that page for example.
It is a page to sell a choice of 4 boiler packages.
You say it receives 300 visitors, but what if 295 of them are looking for
a carbon monoxide detector?
They aren't going to buy a new bolier just to get a carbon monoxide detector :)

That's why looking at visitor numbers is irrelevant

[sirearl]

Steve has alredy set up a adwords campaign for me.
It did work as far as clicks but was costing a fortune and didnt feel like i was getting a sufficient amount of calls in return, but i suppose its down to whats sufficient, i have paused the campaigns now to see if the calls drop, but its also down to time of the year so its hard to gauge.

boiler price from xxxxxx is exactly what i have on the site http://www.gasangelheating.co.uk/ideal-logic-plus-boiler-installation-offer.htm (its on all the 4 offer pages)

as far as putting things on the home page its already a bit crowded and my biggest fear is a drop in rankings, i think i need help with the copy and with improving conversions,

when you say my traffic is very low its actually a lot higher than other similair local businesses, but yeah i would like to increase it but i feel im exhausting a lot of avenues and not getting the response i anticipate, more work on the blog this year will hopefully increase traffic.

I think i may need to pay big bucks and get an established seo company in to sort it out, but we will see how 2010 goes for the site.

Many People come to your site to solve a problem at a price they can afford as well as for information.

Prices nearly always influence decisions,so a nice range of your better bargains should always be on your home page a la the majors.

Many people will come to your site to price compare initially.

Earl

[G. Lasagne]

Many People come to your site to solve a problem at a price they can afford as well as for information.

Prices nearly always influence decisions,so a nice range of your better bargains should always be on your home page a la the majors.

Many people will come to your site to price compare initially.

Earl

Yeah makes sense, never though of it like that.

But if someone is looking for a boiler service arent they more likely to be directed straight to the boiler service page by google/ad words?

[fisicx]

Maybe it's because the page doesn't sell anything. The page title and main header don't create interest. Instead of asking a question you should be making an offer.

Get a new boiler for less than £2000 with 5 year's warranty

The main focus of the page should be the 4 offers. You need some images, colour and prices. Highlight the package extras and include a call to action.

The initial version of the site had a really good contact box on the left, there was a lot of trust generated via that. The current version is much less a heating enginerrs site and more like an information site.

If you want people to use your services then you need to sell those services. Make the headers bigger, use some colour, make your contact details more obvious and so on.

BTW, on the right you have a recent article list that leads to something you wrote in 2008!

[3cellhosting]

UKSBD hit the nail on the head for me. Visitors may be on your site for the wrong reason. I changed some pages on my own site recently and I noticed an increase in visitors but no real increase in sales. The reason was that the new visitors were looking to solve a problem and my page ranked high in Google.

Now I know the search terms being used I can add to that page to capitalise on the traffic. I may just be able to get them to bookmark me and when they do need more assistance I might convert them to a customer.

There are programmes that will give you lists of search terms used and alternative/related search terms from some of the bigger search engines. I have found this invaluable for some jobs, especially with report prices starting from just £25. It makes you think about pages/content that you would never have considered as part of the site, yet they are likely to be traffic pullers.

Hope this helps

David

[G. Lasagne]

There are programmes that will give you lists of search terms used and alternative/related search terms from some of the bigger search engines.

Hope this helps

David

Do you have any examples of these programmes david?

[Dawg]

Very small thing: your prices are still with VAT @ 15%

[G. Lasagne]

Very small thing: your prices are still with VAT @ 15%

Thanks Dawg, i missed that one:redface:

[fisicx]

Another thought.

Trust is generated through the informnation you provide. Having your contact details more prominent helps but instead of the reasons to use GA why use a testimonial?

Consider this:

Top of page - nav bar for your services.
Left odf page - testimonal (with picture of boiler)
Right of page - lots of contact info.
Main content - the offer with images

Potential client lands and reads from left to right: hapopy customer, special offer and then the call to action.

Do you remember those great headers: "Boiler servicing in Newcastle, Tyneside & NE England". They did what it said on the tin. The font size was big to attract attention and told me exactly what you did and where you did it.

[3cellhosting]

Hi,

One I found helpful and reasonably easy to use was http://www.wordtracker.com (http://www.wordtracker.com/)

Hope this helps

David