Help! Need Some Advice!......

[GreenBack Initiative]

Hey There People! :D

I'm pretty new to these forums so Hi :!:

Right I need some advice..... I have just started up a new recruitment resource site - www.ejobsite.co.uk ... And I wondered if anyone could share with me the most effective marketing techniques to get them initial customers :?: I have to attract two different sorts - the Job Seeker and also the Recruiters.

I have began to email some businesses around the U.K but I have no interest yet.... and the only way the job seekers are going to sign up is if there are recruiters online and vacancies available...so in a way i guess i have to have a balance.

So does anyone think they can help? If you need any more information feel free to ask :D

I look forward to hearing from you all! :lol:
Cheers Arran

[fastfences]

Hi Arran,

I checkled your site; it's riddled with grammar and punctuation errors!

Anyway, I posted a vacancy and it seems to be the only job on there! Also, in the search a job field, when the vacancy shows up, there is a field for company name, yet in the posting of details there is no field to enter same. Could you take a look?

cheers, Nigel

[Jayne]

I'd have worked for you Nigel if you were in Yorkshire :D

Jayne

[fastfences]

I would have bought a fencing business off you if you had one!
And I'm serious too!
cheers, N

[Jayne]

Why? Are you thinking of moving to Yorkshire!

Jayne :D

[bwglaw]

Just tried to look at your site. It says "site not found' and then mentions it is an Apache Linux server...

Ensure your site is on reliable servers because this is critical for business. We used to be with Fasthost and we now see a massive performance since we moved to our own servers

[directmarketingadvice]

Why should job seekers or recruiters use your site v the competition? What's your selling point?

I see you've put "Welcome to the fastest growing jobsite in the United Kingdom.", which is interesting. What's that based on?

Steve

[fastfences]

Hi Steve.

Because it's grown from no jobs to one job in an hour maybe?

cheers, Nigel

[bwglaw]

Still cannot access the site - maybe it hates MAC so much! Oh well, I have a job at least!

[DarrenC]

Welcome to the fastest growing job site in the United Kingdom If I've learnt one thing from building a business is not to exaggerate.

Emailing companies is not the way to build an internet business in my opinion. The best way is to get visitors coming into the site naturally either through PPC advertising campaigns or through search engine results.

If it's a new domain, and recently in Google, then you can bet it's going to take 3-12 mths to start ranking well - providing you have optimised the website correctly.

MSN and Yahoo are alot quicker, but bring in much lower levels of traffic. When optimising your website, the main areas are researching your competition and keywords that people will use to find your site and then making sure the keywords are included in the content AND links are pointing back to your site with these keywords.

eJobsite - 100s of UK Jobs available. Your Life, Your Choice, Your Career companies aren't going to search on UK jobs available, in my opinion.

Visit this tool (http://www.digitalpoint.com/tools/suggestion) and research what keywords people are using. You will need to increase the content on your page using these keywords.

IF you don't have the time to do this work yourself, then you can hire search engine optimisers, but becareful of companies that guarantee first page ranking on Google etc.

No one can guarantee anything with search engines, alternatively, you can sign up for PPC (pay per click) with Google Adwords.

Hope this helps

Darren

[directmarketingadvice]

Because it's grown from no jobs to one job in an hour maybe?

Infinite growth (percentage-wise)!

I was just having fun. I got my copy of the new Yellow Pages a couple of days ago and I had a good laugh at all the "Number 1 for ...." type claims.

My own view is that claims like this are just seen as meaningless hyperbola unless they are denominated, dimensionalised or credentialised. So, why bother using them?

Anyway.....

The problem is that you need jobs on his site. Without jobs, the job seekers won't come back again and they won't send their friends.

However, this was always going to be a problem so plans should have been put in place before the website was even started.

(of course, I would say that the marketing plan is that important, typical marketer!)

If you're looking for a way forward, I'd suggest you go to your local recruitment agencies and offer to put their jobs up on your site. If they've got a DB of jobs, you should offer to reformat them into your DB (ie you do the work).

That way, they don't really have to do any work themselves and, if you combine it with a local marketing campaign, they might be interested.

Steve

[GreenBack Initiative]

Okay thanks a lot for your comments; really appreciate all the feedback concerning the site. The site has only been up a day or two so that’s why there’s a few errors and also no jobs etc. . . . Yes I agree with the comment about planning the marketing, the thing is this was like a last second purchase so I didn't really have time to plan :-).

Once again thanks for all of your comments I am taking them into full account and will fulfil all of the recommendations.

Have a Nice Day,
Arran

[GreenBack Initiative]

Why should job seekers or recruiters use your site v the competition? What's your selling point?

I see you've put "Welcome to the fastest growing jobsite in the United Kingdom.", which is interesting. What's that based on?

Steve

Hello Steve,

The difference between my site and the competitors is mainly the largely independent pricing which I am going to introduce. The amount they will pay will reflect the size of the business... e.g. Number of employees, Net profit etc etc

Monster charge around £270 to publish a single job which I can't see being affordable for the smaller businesses. The cheapest one I found on the net was £169.99 and thats still very expensive.

Cheers Arran

[fastfences]

I got my copy of the new Yellow Pages a couple of days ago and I had a good laugh at all the "Number 1 for ...." type claims.

My own view is that claims like this are just seen as meaningless hyperbola unless they are denominated, dimensionalised or credentialised. So, why bother using them?

Hi Steve.

I think a lot may depend upon the context in which the words are used.

To cite the example: "Welcome to the fastest growing jobsite in the United Kingdom," or, for instance, 'The best hamburgers in London' are claims that can be easily measured - and refuted. There may well be a legal angle for a company to pursue if they were, in fact, the fastest growing site or best burger maker.

I, too, am guilty of a similar claim with my motto: 'first for fuss-free fencing,' although in my case I am not pitting Fast Fences against other companies; I am simply making a consumer statement. A very fine distinction, certainly, but I am yet to learn of another company offering a 'fuss-free' service. Fortunately, mine evades the 'hyperbola' tag, becasue the service is demonstrated! :wink:

Cheers, Nigel

[billhilton]

it's riddled with grammar and punctuation errors!


I wouldn't say it was riddled with them, though things could be a bit better. One thing I'd say Arran is that it might be a good idea to use slightly larger font. Small fonts strung along longish lines are a pain to read. I'd also consider increasing the line spacing in that section (it's OK on the home page) by playing around with the line-height tag in your stylesheet. Rendering your copy in a small font, spread out horizontally and then scrunching it up vertically does not make for easy reading..

[billhilton]

OK, OK, so I typed that in a hurry. Please go back and mentally insert a line break between lines one and two; commas either side of Arran's name; add an 'a' in front of 'slightly'.

Doh. Does anyone know a good freelance copywriter I can hire? My brain's fallen out.

[Jayne]

lol...Think there's a bloke on here somewhere, called Bill :lol:

Jayne

[directmarketingadvice]

I, too, am guilty of a similar claim with my motto: 'first for fuss-free fencing,' although in my case I am not pitting Fast Fences against other companies; I am simply making a consumer statement. A very fine distinction, certainly, but I am yet to learn of another company offering a 'fuss-free' service.

Nigel

I disagree.

Firstly, you're saying "first for", not "the only source of", which implies there are others that offer fuss free fencing but you are in some way superior (but either unwilling or unable to say how or why).

So, you're actually implying that you have "fuss free" competitors.

I would say that, from a marketing perspective, your claim is meaningless (even if you are, in reality, the best).

You don't explain what you mean by "fuss free" or what being fuss free means to your clients. And you don't explain how this differs from your competitors.

Fortunately, mine evades the 'hyperbola' tag, becasue the service is demonstrated!

Perhaps it's demonstrated during service, but it's not demonstrated beforehand.

So for people who have no experience of your service, it's just an unsubstantiated and vague claim.

Steve

[usefulbloke]

Arran,

There's planning your marketing - then there's doing it!

It's not as difficult as it might appear, it's just got to be done.

If you want a quick chat about how you might do that, PM me. I might be able to help.

Al