Text ads vs Banners

[Silverlight]

I just started an adwords campaign yesterday based on googles £75 voucher, and so far so good; two calls and an email with one booking for next week! What I noticed was the image ads as well, are these any more effective than the text PPC?

I ask because personally I NEVER click on the little text ads, but I do ocassionally click on the animated or static image banners, so I'm wondering if it would pay dividends to go down that route as well.

So image ads any good?

[iamlijo]

If you are already a well known brand , image ads will work . Also if you want to just spread the name ,image ads will work as you are paying for impressions only .

For PPC , text ads seems to be more good . But if you are so creative and can grab people's attention , try image ads too . As you can see some gaming site ads simle flash game as ad and when people win the game ,their site loads .

Also if you are purchasing text links from sites , you will get traffic and gradually you will get SEO benefit too.

[Eagle]

Text links: Good for SEO (if the site is 'do follow').
Banners: Good for building brand awareness, regardless of how well you're known.

[I, Brian]

Just to clarify, he's talking about PPC advertising, so no SEO benefits either way - but the key is to test any and every method to see which actually works best for bringing in customers.