Direct marketing

[CG Effect]

Anyone got any tips on Direct marketing been set out a plan by a business advisor. I did't want to start a spamming campaign but I need more web site visitors.

[redmist]

Anyone got any tips on Direct marketing been set out a plan by a business advisor. I did't want to start a spamming campaign but I need more web site visitors.

Direct marketing? Do you mean offline direct mail, or other means (e.g. email)? I only ask because you often hear it said that offline to online conversions are difficult to get to work. So if you send out a (snail mail) mailshot aimed at getting people to visit your website, it will be less effective than online advertising, like sending emails or pay-per-click.

There's loads of information about direct mail out there:

Quite a good introduction (http://www.entrepreneur.com/article/0,4621,264994,00.html)
Step-by-step overview, with a link to a guide you can download (http://www.bcentral.co.uk/marketing/marketingmethods/direct-marketing.mspx)
The Direct Marketing Association (http://www.dma.org.uk)

But if you want information on emailing... errr, to be honest, I'm not sure where you should start! I guess the key thing is: be careful who you email, and don't get annoying - if people see you as spam then the game's up before you've even go started!

[gapgb]

Great illustrations on your site.

I would agree with redmist, with your visually stunning product go for online marketing techniques. Direct marketing via mail works but you need to be looking at renting / buying good quality distribution lists and sending out thousands of enevelopes. On average you will get a 1% return rate.

Speak to people about ppc markeitng I think it will be more effective than mail shots.

[CG Effect]

I was thinking of sending out an email news letter to introduce my self but I'm not sure what is legal and what isn't. I wont bother with leaflets they annoy me too much.

[gapgb]

There are lots of companies who will do an eblast for you. I've used trade associations and trade magazines personally. They charge a certain rate per list size and you need to choose a target market or it will get expensive.

[CG Effect]

Ok thanks guys, thanks for the compliment gapqb.