DeveloperBloke
5th December 2005, 13:34
heres how to get your site higher in the rankings
1. Ensure that you have a decent paragraph of text in your home page (and any other pages) which explains exactly what you do. in this text include keywords and keyphrases (i usually write these out first). try to, if possible, use the more likened keywords and phrases up to three times, no more needed. phrases are becoming the better way to add, if someone wants to learn russian, they rtype in learn russian, or, how to learn russian, not just russian. add a meta description tag with a short concise description of your site, include a few keywords if you can
2. add a keyword to all images on the page.
3. if possible, add some text with your keywords in within a <h1> tag.
4. in the title of the page, for the first word, add your best keyword, followed by a few more, but no more than about 35 characters
5. add your list of keywords to the meta keywords tag for the page. it is very important to only use words or phrases on the page. very important
6. do this for every page, and also add a site map, so that the engines can crawl every page in your site.
7. always use absolute links within your site, these count as incoming links (explained below), http://www.yoursite.com/home.htm, as opposed to home.htm
8. and the most important of all, is get links to your site from as many other sites as possible, using absolute links (http://www.yoursite.com/home.htm, as opposed to http://www.yoursite.com). Try and get sites with a higher google page rank, as these are seen as stronger links. also, add some links from your site to other strong sites, though it is best if you can to have loads of links incoming, as opposed to having recipricol links. One thng i do, is just go round (very boring) and register on all the web directories i can f ind
follow these steps and you will see results, though it can take ages (up to three months)
another hack, is to add a no script tag to your site. search engines spider without javascript, so they will see the text in the noscript tag, though your users wont. But, beware that if your user has javascript turned off, then they will also see the no script text! this is not a practiced method but it works
dont whatever you do, use software to bump your site up. if they search engine realises this, your url will get banned forever! they dont like it.
dont create dummy home pages, search engines are very clever. I have read that engines are now able to spot a page o ftext with a refresh = 0, and they dont like it.
put it this way. if you try to up your placings by trying to spoof the engines, they arent going to like it. they are there to provide people with un biased rankings based on content, so if they see you cheating they will ban you.
i am sure that there are other twaeks you can do, but this is all i can remember at the mo. obviously, it helps if your business is different. getting to the top of google for sex is very very tough indeed. as said earlier, use phrases.
other ways to get your site seen are below
adwords (payperclick)
these are great, as people cliking them want to see your site. but, they can be expensive, especially if you are in a big market (such as gifts). you need to ensure that your site will convert them into customers, to cover the costs.
banner adverts
these are ok, but more so for the links to your site to help your listing, nearly no one in the world click on banners any more, they may read them, but i have never seen an instance of a site get more bsuiness throguh the use of banner advertising using services like traffic swarm. it is a low conversion rate indeed.
register your site on Dmoz.org. can take up to a year, but there are thousands of engines whcih use thsi directory
also, try and change the text for yoru site occassionally. when a search engine spiders you, if its the same as last time, you go down. this is from personal experience of clients i have had in the past. just change the text slightly to prevent this.
anyhow, im sure that there will be other things people add, but this will get you started
j
1. Ensure that you have a decent paragraph of text in your home page (and any other pages) which explains exactly what you do. in this text include keywords and keyphrases (i usually write these out first). try to, if possible, use the more likened keywords and phrases up to three times, no more needed. phrases are becoming the better way to add, if someone wants to learn russian, they rtype in learn russian, or, how to learn russian, not just russian. add a meta description tag with a short concise description of your site, include a few keywords if you can
2. add a keyword to all images on the page.
3. if possible, add some text with your keywords in within a <h1> tag.
4. in the title of the page, for the first word, add your best keyword, followed by a few more, but no more than about 35 characters
5. add your list of keywords to the meta keywords tag for the page. it is very important to only use words or phrases on the page. very important
6. do this for every page, and also add a site map, so that the engines can crawl every page in your site.
7. always use absolute links within your site, these count as incoming links (explained below), http://www.yoursite.com/home.htm, as opposed to home.htm
8. and the most important of all, is get links to your site from as many other sites as possible, using absolute links (http://www.yoursite.com/home.htm, as opposed to http://www.yoursite.com). Try and get sites with a higher google page rank, as these are seen as stronger links. also, add some links from your site to other strong sites, though it is best if you can to have loads of links incoming, as opposed to having recipricol links. One thng i do, is just go round (very boring) and register on all the web directories i can f ind
follow these steps and you will see results, though it can take ages (up to three months)
another hack, is to add a no script tag to your site. search engines spider without javascript, so they will see the text in the noscript tag, though your users wont. But, beware that if your user has javascript turned off, then they will also see the no script text! this is not a practiced method but it works
dont whatever you do, use software to bump your site up. if they search engine realises this, your url will get banned forever! they dont like it.
dont create dummy home pages, search engines are very clever. I have read that engines are now able to spot a page o ftext with a refresh = 0, and they dont like it.
put it this way. if you try to up your placings by trying to spoof the engines, they arent going to like it. they are there to provide people with un biased rankings based on content, so if they see you cheating they will ban you.
i am sure that there are other twaeks you can do, but this is all i can remember at the mo. obviously, it helps if your business is different. getting to the top of google for sex is very very tough indeed. as said earlier, use phrases.
other ways to get your site seen are below
adwords (payperclick)
these are great, as people cliking them want to see your site. but, they can be expensive, especially if you are in a big market (such as gifts). you need to ensure that your site will convert them into customers, to cover the costs.
banner adverts
these are ok, but more so for the links to your site to help your listing, nearly no one in the world click on banners any more, they may read them, but i have never seen an instance of a site get more bsuiness throguh the use of banner advertising using services like traffic swarm. it is a low conversion rate indeed.
register your site on Dmoz.org. can take up to a year, but there are thousands of engines whcih use thsi directory
also, try and change the text for yoru site occassionally. when a search engine spiders you, if its the same as last time, you go down. this is from personal experience of clients i have had in the past. just change the text slightly to prevent this.
anyhow, im sure that there will be other things people add, but this will get you started
j