How To Get More PPC Clients For FREE

[irishguru]

Not sure if this is of any use to everyone but I'm sure some of you can benefit from getting through the lack of client barrier. Basically the last few months I've found PPC to be on behalf of gaining clients quite competetive and SEO to be frank too time consuming so I devised a simple strategy that helps me gain client contact details but also ammo to help sell my service.

I don't want to waffle on because it is in fact very simple and not very time consuming. What you want to do is always be on the lookout for Google ad's everywhere you go on the net. You'll notice many are out of place (bad keyword selection / management) and this is your easy target.

Get through the gatekeepers and onto the decision maker. Point out the flaws, sell yourself. Hey presto. One new client.

If you already use this then you'll know how powerful it is. You can even steal the campaign from right under the noses of your competitors. :cool:

[Mystro]

Hmm so your the company that keeps calling and slating the opposition telling me that you can do such a better job :)

I get sales calls like that all the time telling me how bad the others are doing on MY PPC or Seo

I personaly hate that approach as do many others, the real way to get work is by doing a good job for some one and then getting recomendations for that job well done.

The lack of client barrier normally points to
1 a very new company
2 your not too great at your job


Sunday Morning = Bad mood

Paul

[WeblinkPlus]

I personaly hate that approach as do many others, the real way to get work is by doing a good job for some one and then getting recomendations for that job well done.


Field of Dreams? :D

While I agree that it is bad form to slate the opposition, your comment is contradictory. How do you get a recommendation without making the calls to get your first customer? What would it take to sell you a service that has no track record?

[garyk]

I think you can do it without slating anyone, you simply point out what is wrong with their current campaign. Its amazing how many ppc ads actually have broken links or more commonly point to a home page which has little relevance to the ad.

[webpromoterservice]

I wouldn't recommend anyone cold calling.Even google is against it.If you want clients,then advertise your business and do some SEO for your site,to get top rankings in google.

[WeblinkPlus]

I was at a marketing seminar last week where the presenter showed statistics of how people got business. The top 4 were referrals, direct contact, advertising and email marketing. Websites barely showed, I think a couple of percent at most. This is also reflected in comments I've had from other SEOs, few get any business from their websites.

[irishguru]

I was at a marketing seminar last week where the presenter showed statistics of how people got business. The top 4 were referrals, direct contact, advertising and email marketing. Websites barely showed, I think a couple of percent at most. This is also reflected in comments I've had from other SEOs, few get any business from their websites.

Well it's still going to be in the bottom because most businesses don't even realise the potential of their website when run properly and are also still advertising using old methods e.g.the yellow pages.

[An Oasis]

What you want to do is always be on the lookout for Google ad's everywhere you go on the net. You'll notice many are out of place (bad keyword selection / management) and this is your easy target.

Get through the gatekeepers and onto the decision maker. Point out the flaws, sell yourself. Hey presto. One new client.

Done carefully, why not. I could turn a badly done campaign in AdWords on its head with no experience, so a good practitioner should have no problems in eating up this technique. Just don’t trash the competition when using this approach, a carefully explained way ahead with an incentive would/could be enough…?

I was at a marketing seminar last week where the presenter showed statistics of how people got business. The top 4 were referrals, direct contact, advertising and email marketing. Websites barely showed, I think a couple of percent at most. This is also reflected in comments I've had from other SEOs, few get any business from their websites.

Depends on the field, the seminar you were at was presumably concentrating on highly saturated fields? And sorry email marketing is confined to the bin...no one reads anything that is unsolicited...no one.

[Mike Seddon]

I started many years ago simply by offering my services for free to a number of firms who weren't already doing anything themselves in this space.

I did a good job, they gave me recommendations.

Those recomendations opened doors for paid work.

The snowball effect of continued recommendations for what I do has kept me very busy for a number of years now.