Brochure Research

[e-web solutions]

If a technology came along which gives you an interactive e-brochure would you be wary of the product if you had to install a reader first?

Please give details of your reasons please.

Thanks in advance

[creospace]

Yes, Adobe PDF has pretty much got that market sown up hasn't it?

Gary

[e-web solutions]

well this is a different brochure that is like an actual paper based brochure but used interactively.

Each click turns the page for it.

good use of images and text also. We have had a few clients from it already but we havent marketed it yet.

[Amber]

I personally don't like having to instal things on my PC, and it's really down to laziness/impatience. If I'm browsing the web for information I want it NOW, not only once I've downloaded and installed a new programme.

I'm also running out of space on my hard drive at the moment, so will only install something if I really need it. That said, if the sales pitch for your brochure is compelling enough to convince me that I do really need it, I coud be persuaded :)

[Anonymous]

The company that I work for, one of our IT guys produced something along those lines using a package that is on the market right nowm, however we spent some time and money and made a flash based on that we put on a CDrom which allowed us to use video and sound. I think it was done in flash. Anyway we got much more exposure through it because there weren't any files to install.

[e-web solutions]

we are trying to package it into one at the moment but currently you have to install a reader which a few people will be wary of.

[clairemackaness]

I'm always very wary of installing stuff from the net. Also you miss out on a large proportion of people who have XP and no admin rights as they are not allowed to install or download stuff.

[YEM]

We have had quite a few people contact us about the possibility of putting YEM into such format but when we did research, we might as well have a PDF available instead!

[Richard Conyard]

Might want to take a look at this:
http://www.meyerweb.com/eric/tools/s5/