casado
23rd October 2009, 09:52
Some of you may be interested in this idea to promote your business.
I was yesterday murdering a tomato to make a salad that would accompany a chicken that I have bought ready murdered and was roasting away in the oven when I came up with this idea. Let see what you think of it.
I plan to introduce a product which has a lot of applications in many industries. I decided to target 3 of them to start with. I paid someone to do a market study and find out the level of familiarity of the people responsible of those industries had with this product. For that we took a sample and created a questioner and interviews were carried out by phone. The result was that, despite the tremendous benefits and savings it can bring to their businesses and the fact that it is widely used in countries where this product is produced ( I need to bring it from abroad, by sea ), almost no one interview knew about it and its properties.
So, I thought that before jumping into warehousing it and so on, I would create some literature to send to prospect with is essentially technical information. So I created a document which is mainly, 90%, just scientific and technical facts, going down to basic physics and chemistry to explain the whys and hows of the product, and added at the end a form to be send back for those who decide it would be a good idea to try it. So far nothing original.
The problem is that I filled out 10 A4 pages with it. With a little effort I could save a couple of pages and make it 8. Why would this be interesting. The thing is that if I want to print it on paper, that I need to, 10 pages is a very bad number. I need it to be either 8, 12, 16... To understand the reason, if you want to make it look like a magazine, the publication would be composed of A3 sheets of paper folded in the middle, so one A3 sheet would contain 4 pages, two 8, three 12, four 16, and so on. Ten is the wrong number as I would need 2 A3 sheets and 1 A4 sheet in the middle. Yes, there are many solutions to the problem, just add pictures and spread the text around until I reach 12 pages, cram the pages so I end up with 8, or, instead of doing A4 do it A5 or another format.
Yes, but there is another solution. I could share the publication with other business who would like to be exposed to the same client base and let the put their own messages in it, that could be in the form or editorial articles or advertising. So, I could aim to have a 16 pages publication, may be space the content that I have created a little more, and use 11 pages instead of 10, and have 5 pages for others. In exchange these others can contribute to the cost of printing and distribution. So, with 5 pages, I can set myself a target of £250 per page, £150 per half a page, £ 80 per quarter page, and so on. Even though it would not pay for the whole thing, as printing is just one of the costs, it would help me reduce the burden, it will also make the publication more interesting as there would be more elements to entertain the eye of the reader and some other businesses could benefit of exposure to a targeted audience at a very low cost.
Of the 3 industries I am targeting with the publication, the most important one are farmers, and there must be businesses out there who would like to have their message seen by this groups as farmers are normally very family run business and there is some room for consumer goods or services as well.
The publication will be sent out and will have a long life span as it will be kept also to be sent out to those who didn't received it but request information, future sales person will carry it with them to leave with prospects and clients as a reference, etc. So your message will be lingering around for a long time. Those who decide in the future to buy form us, are likely to keep it as they may use it as technical reference. So, they will have the opportunity to see you many times, learn the name of your business and think of it when the need for your product or service come to them.
So, what do you think?
I was yesterday murdering a tomato to make a salad that would accompany a chicken that I have bought ready murdered and was roasting away in the oven when I came up with this idea. Let see what you think of it.
I plan to introduce a product which has a lot of applications in many industries. I decided to target 3 of them to start with. I paid someone to do a market study and find out the level of familiarity of the people responsible of those industries had with this product. For that we took a sample and created a questioner and interviews were carried out by phone. The result was that, despite the tremendous benefits and savings it can bring to their businesses and the fact that it is widely used in countries where this product is produced ( I need to bring it from abroad, by sea ), almost no one interview knew about it and its properties.
So, I thought that before jumping into warehousing it and so on, I would create some literature to send to prospect with is essentially technical information. So I created a document which is mainly, 90%, just scientific and technical facts, going down to basic physics and chemistry to explain the whys and hows of the product, and added at the end a form to be send back for those who decide it would be a good idea to try it. So far nothing original.
The problem is that I filled out 10 A4 pages with it. With a little effort I could save a couple of pages and make it 8. Why would this be interesting. The thing is that if I want to print it on paper, that I need to, 10 pages is a very bad number. I need it to be either 8, 12, 16... To understand the reason, if you want to make it look like a magazine, the publication would be composed of A3 sheets of paper folded in the middle, so one A3 sheet would contain 4 pages, two 8, three 12, four 16, and so on. Ten is the wrong number as I would need 2 A3 sheets and 1 A4 sheet in the middle. Yes, there are many solutions to the problem, just add pictures and spread the text around until I reach 12 pages, cram the pages so I end up with 8, or, instead of doing A4 do it A5 or another format.
Yes, but there is another solution. I could share the publication with other business who would like to be exposed to the same client base and let the put their own messages in it, that could be in the form or editorial articles or advertising. So, I could aim to have a 16 pages publication, may be space the content that I have created a little more, and use 11 pages instead of 10, and have 5 pages for others. In exchange these others can contribute to the cost of printing and distribution. So, with 5 pages, I can set myself a target of £250 per page, £150 per half a page, £ 80 per quarter page, and so on. Even though it would not pay for the whole thing, as printing is just one of the costs, it would help me reduce the burden, it will also make the publication more interesting as there would be more elements to entertain the eye of the reader and some other businesses could benefit of exposure to a targeted audience at a very low cost.
Of the 3 industries I am targeting with the publication, the most important one are farmers, and there must be businesses out there who would like to have their message seen by this groups as farmers are normally very family run business and there is some room for consumer goods or services as well.
The publication will be sent out and will have a long life span as it will be kept also to be sent out to those who didn't received it but request information, future sales person will carry it with them to leave with prospects and clients as a reference, etc. So your message will be lingering around for a long time. Those who decide in the future to buy form us, are likely to keep it as they may use it as technical reference. So, they will have the opportunity to see you many times, learn the name of your business and think of it when the need for your product or service come to them.
So, what do you think?