musicman21
22nd October 2009, 10:22
Morning,
We've been using PPC for a few years are always have good positions for our keywords, but we need to drive down the cost.
I see google rates keywords on relevance etc the logic being the higher the rating you will apear higher in results for less money.
My question is, if within an adgroup we have 5 keywords, 3 are scored as 10/10 and 2 as 6/10 - do the lower scoring keywords effect an overall score for the adgroup ?
If we were to create a seperate adgroup and move the 6/10 ones into that and leave only 10/10 keywords in the previous adgroup, we should maintain our high position but be able to reduce the cpc?
We also have google anlytics and using the keyword traffic tool we can see which keywords are driving traffic. But the keywords which it displays all tend to be the exact match for ours, eg if we have "cake" as a broad match, in analytics it tell me cake send 40 people. But as it is a broad match im sure people have actually serached things like "cake receipe" and "buy cake" and ended up at the site, i want to us broad match but eliminate of the matches which are not relevant by adding negative keywords. Can analytics show you all the broad terms which are triggering your broad match keywords?
Last thing is, has anyone used a google cpc company and catually got really good results? In the past we've had a few people in but to no avail, saving a couple of pence is no use when your spending money on their fees, what im wondering is if we have a keyword which is costing say 60p to hold a steady 2 position is there any possibility that someone who really knows what they are doing can reduce that cost by something like half yet maintain the position? Or are cpc experts only usefull for people who just don't know how / cant be bothered to setup adwords and its essentially just a service which makes little or no difference to your overall costs?
Cheers,
Adam
We've been using PPC for a few years are always have good positions for our keywords, but we need to drive down the cost.
I see google rates keywords on relevance etc the logic being the higher the rating you will apear higher in results for less money.
My question is, if within an adgroup we have 5 keywords, 3 are scored as 10/10 and 2 as 6/10 - do the lower scoring keywords effect an overall score for the adgroup ?
If we were to create a seperate adgroup and move the 6/10 ones into that and leave only 10/10 keywords in the previous adgroup, we should maintain our high position but be able to reduce the cpc?
We also have google anlytics and using the keyword traffic tool we can see which keywords are driving traffic. But the keywords which it displays all tend to be the exact match for ours, eg if we have "cake" as a broad match, in analytics it tell me cake send 40 people. But as it is a broad match im sure people have actually serached things like "cake receipe" and "buy cake" and ended up at the site, i want to us broad match but eliminate of the matches which are not relevant by adding negative keywords. Can analytics show you all the broad terms which are triggering your broad match keywords?
Last thing is, has anyone used a google cpc company and catually got really good results? In the past we've had a few people in but to no avail, saving a couple of pence is no use when your spending money on their fees, what im wondering is if we have a keyword which is costing say 60p to hold a steady 2 position is there any possibility that someone who really knows what they are doing can reduce that cost by something like half yet maintain the position? Or are cpc experts only usefull for people who just don't know how / cant be bothered to setup adwords and its essentially just a service which makes little or no difference to your overall costs?
Cheers,
Adam