Choose a new company name or keep exsisting

[Mpg]

Hiya Folks,

I'm currently having a Logo designed and its thrown up a couple of questions, Regarding the name of the company and the future development.

We are called <<<content removed by mod>>>. Its quick and rolls off the tongue and tell you what industry we are in. However it doesnt ring like UPS DHL APC TNT DPD

They all seem to have a long name that is abbreviated. And then catchy.

We specialise in collecting Blood samples from Veterianry practice's and delivering them to several Lab's. Our name does'nt say we do that.
But coming up with another name has given me writers block.

Any Ideas. I've Googled looking for companies you will help/name my company but only found USA site's

Help
Matt

[TelesMedia]

Hi Matt,

I think your company name is fine. The only reason DHL etc can do that is because they have the money to market it.

Do you have a website ?

Anthony

[ethical PR]

Hi Matt

I agree companies that use their initials such as DHL, ICL or an abstract name such as Orange, Egg etc have multi million pound budgets behind their brands.

If you have an established brand in your market place, which reflects your organisation and brand values, then why change it?

What you will want to make sure of, in terms of any brand development is that the corporate identity your designer is developing reflects the values, ethos and positioning on your company.

[Mpg]

The designer has come up with a few concepts so far. But they dont jump out yet.

He has asked if i want more corporate or fun. There are only a handful of veterinary labs in the country, and the ones I deal with are underneath a Plc with a turnover of over £360 Million in 2008 so I want to create the right impression.

[ethical PR]

In order to develop or redevelop a corporate identity that reflects our clients brand, we always use a design brief as a starting point which is developed and agreed by the client and the creative team involved.

This covers issues such as brand positioning, audiences, competitors, likely uses of the identity, mandatory inclusions, key words to be associated with the brand etc.

Sometimes, people will instinctively say they don't like a concept, not necessarily because it isn't right, but because they dont like a particular colour, font, image etc

If you have an agreed brief, it is easier to take a professional view and ask yourself - does it meet the design brief? It will also ensure you have taken into consideration usage and competitor brands.

[Roytheartist]

Interestingly the go2 domain is held, but not in use. Go2 is a great name in itself but I imagine it might cost.

[Mpg]

I did find Go2 Group Ltd. but its taken although it looked like it wasnt trading.


Thanks Ethical PR even if i dont understand most of what your saying (I'm very much a lay person)

I've never really had to think about marketing/PR but as I'm in a specialist sector its probably about time I attempted to increase my exposure.

[ethical PR]

Sorry if my post relating to creating a design brief to help ensure your corporate identity reflected your brand proved to be confusing when I used the terms "brand positioning, audiences, competitors, likely uses of the identity, mandatory inclusions, key words to be associated with the brand ".

Here, hopefully is an explanation in plainer English;

Brand positioning - a description of your company - who you are, what you do, what makes you better/different...

Audiences - people you want to communicate with ie customers, suppliers, the media etc

Competitors - people who offer a similar service

Identity uses - how will you use your corporate identity ie stationery, website, merchandising, vehicles, advertising

Mandatory inclusions - anything your designer will need to incorporate into the identity ie a particular colour, a strapline etc

Key words - what sort of words do you want to be associated with your brand ie professional, warm, young, vibrant

Helen

[PERSPEXfiona]

Hi. I don't think the name is a big issue, though the website thing may be.

Creating the right impression when approaching clients is really important though. Your corporate image should say professionalism, reliability, safety, speed (but not at the risk of quality) as that is the backbone of your service.

Being a specialist company should help you with your marketing as you know exactly who your customers are, where they are and how to contact them, how much they're spending and what their problems are. If you're looking at marketing strategy it would pay to spend some time thinking these things through.

Good luck.
Fiona.

[fisicx]

There are only a handful of veterinary labs in the country, and the ones I deal with are underneath a Plc with a turnover of over £360 Million in 2008 so I want to create the right impression.
So why change anything? You already have contracts in place, they know your name so leave things alone. Not even sure you need a website, your reputation should be enough to keep you in business.