email addresses

[fingers]

Has anybody ever purchased email addresses?

I have a newsletter list of 20,000 + but would like to increase this right away, rather than see it increasing gradually.

Basically looking for any recommendations for the best places to buy large email lists of targetted addresses (10,000-50,000).

Also what price would i expect to pay for per 1000 say?

[Pete Crane]

However tempting it may appear this is not a route you should take.

You should grow your list organically and think instead about how you can get more people siging up to your email messages.

Remember also that if you use a reputable email service then they will boot you off when they find out you are using bought-in lists.

Taking such a shortcut can harm your sender reputation, which will have an impact on the ability to send messages to your original set of subscribers.

[Wicksy]

Has anybody ever purchased email addresses?

I have a newsletter list of 20,000 + but would like to increase this right away, rather than see it increasing gradually.

Basically looking for any recommendations for the best places to buy large email lists of targetted addresses (10,000-50,000).

Also what price would i expect to pay for per 1000 say?www.selectabase.co.uk

[fingers]

Thanks for the responses guys.

Wicksy i will take a look at that!

Pete, we currently just send our newsletters using our back-end system, so there is no risk of getting thrown off, and also how would they know it was a bought-in list? On this point, do you think it is better to use an email service to send newsletters? We do track our newsletters but are never sure whether they all even get delivered or not.

Thanks!

[wayney]

Has anybody ever purchased email addresses?

I have a newsletter list of 20,000 + but would like to increase this right away, rather than see it increasing gradually.

Basically looking for any recommendations for the best places to buy large email lists of targetted addresses (10,000-50,000).

Also what price would i expect to pay for per 1000 say?

Hi, I've sent you a PM :)

[Pete Crane]

Pete, we currently just send our newsletters using our back-end system, so there is no risk of getting thrown off

You may want to check the terms of your line from your ISP. You may find they don't allow you to use it for email marketing

and also how would they know it was a bought-in list?

A bought-in list, no matter what anyone may try to say otherwise, does not enjoy the same results as an expressed opt-in one. It will also expose you to spam complaints and potential blacklisting. A good ESP isn't stupid - they soon spot what is going on and start asking questions.

On this point, do you think it is better to use an email service to send newsletters?

In-house services take up bandwidth, may well be against the terms of usage of the line, require resources to set up, configure and maintain, and unless you follow a strict process of using best practices will put you at risk of blacklisting - which means not only will your email marketing essages never reach recipients but also your staff will struggle to get emails to customers and business partners. Which means you could be losing business. Now compare this to using an ESP and you will soon realise just why they are so popular.

I completed a project last week where an organisation plunged into email marketing and decided to do it on the cheap and not bother to adopt best practices.

They were blacklisted.

Now they understand the consequences and don't treat what can be a superb communications method so carelessly. A shame they didn't from the start; it would have saved them a lot of trouble.

We do track our newsletters but are never sure whether they all even get delivered or not.

Here's a tip: Insert some test addresses in your list, and then monitor them for your emails. Although this does not guarantee they are all reaching their intended destinations it will help give a signpost for potential issues.