Business Name Help

[ukarf]

Good evening folks,

I'm very new here so 'Hello', hope you are all good.

I'm rather hoping that some of you are tremendously imaginative and clever and can give me some suggestions/guidance for a business name.

The business relates to Adventure Racing. From Wikipedia as it wont let me post the link.

"adventure racing is a combination of two or more disciplines, including orienteering (if an orienteering map is used) and/or navigation (when non-orienteering maps are used), cross-country running, mountain biking, paddling and climbing and related rope skills. An expedition event can span ten days or more while sprints can be completed in a matter of hours. There is typically no dark period during races, irrespective of length; competitors must choose if or when to rest. Adventure racing historically required teams to be of a specified size and to include both men and women, but many races no longer restrict team size and include single-sex divisions. Some also include age-based categories."

The 'business' (I use the term loosely at the moment) currently consists of a forum (not business really but active with users etc) and a small ebay shop selling related outdoor equipment. We tend to go for a small range of quality goods at the best price we can manage backed up by good knowledge and friendly, personal service.

At the moment this is more of a sideline/hobby but looking to take a more professional approach to it shortly, retaining the forum, trying to up the sales on ebay and then possibly a dedicated ecommerce system/site in the future and also possibly organising a local race/event. Which leads me to considering a business name. The two that originally popped into my head were (adventure racing also known as 'AR'):

Granite AR - (as based in Aberdeen aka 'The Granite City') but discovered this name is already taken by a US team.

AR Squared - I have no idea why this popped into my head - it just did (maybe close to 'pi r squared' :p).

Any thoughts/bright ideas much appreciated.

Thanks
ukarf

[Dan Lingo24]

Hello,

What do you think about "AR Team", "AR to the max", "AR 24/7", or maybe just "Go Adventure". I just saw your post and these were the 4 names that came into my mind. I keep this in mind and in case I'll have some more you'll be the first to know.

Best,
Dan

[TerscomSteve]

Extreme AR
or Xtreme

[angeledw]

Can't you just call it Adventure Racing?

[mr kipper]

What about "goAR"

[Live2Learn]

Mr Kipper's goAR is cool.
You *could* pronounce it 'gore' or Go-AR. Go-AR would be very interesting on the marketing side of things.

I also like AR Squared
But perhaps do, AR2 (the squared superscript 2) that could pose some very interesting logo ideas.

AIR (Adventure in Racing) < Simple, effective, like "lynx" or "axe"

Actually, I like AIR better...

I'll post more if anymore come to mind :)

[Live2Learn]

Hmm...
I've surprised myself with AIR...
I REALLY like that. After all, AR is all about the Race and Adventure, so why not find the adventure in racing?

...I should copyright that... LOL

(Surprised my brain is still functioning, been up all night and it's 5:25am... God bless Caffeine.)

[Jon Goves]

Hi,

I'd suggest talking to your customers (or prospects), do a bit of cheap t-group marketing.

Ask questions like "what makes you tick?" etc, these guys might surprise you with some meaningful terms, words, etc in their answers. The results should give you a good sense for what might work as a name.

Final point, for search engine marketing, a domain name relevant to key search strings is always a good starting point, eg your business name could be generic. This will help improve search results online.

Good luck,


JON GOVES
Digital marketing consultant

[Jon Goves]

Hi,

I'd suggest talking to your customers (or prospects), do a bit of cheap t-group marketing.

Ask questions like "what makes you tick?" etc, these guys might surprise you with some meaningful terms, words, etc in their answers. The results should give you a good sense for what might work as a name.

Final point, for search engine marketing, a domain name relevant to key search strings is always a good starting point, eg your business name could be generic. This will help improve search results online.

Good luck,


JON GOVES
Digital marketing consultant

[Hotel_tour]

I think "Extreme Racing" is suitable name.

Regards,

[Dai Phipps]

How about BestQuest AR?

Or is that a little cheesy? lol

Btw, if you are looking for any publication or web design also, I have set up a Consultancy Company called Aim2Be Consultancy; just PM for more details

Thanks

Dai Phipps

[robert@numbuz]

Check at the European Trade Marks Office (google OHIM and go to the Advanced trade mark database serach) to see if your planned name is already registered.
The more generic the name, the harder it will be to trade mark it. I know that conflicts with search marketing!!

[eventdomain]

What you have is a retail business, based on what is called 'Lifestyle activities' eg: Teambuilding, Corporate Days & Outdoor Pursuits marketplace.

Don't want to sound too negative, but having spent 10 years in Retail and having knowledge of Events, you are NOT the only one to go this route, so before you even think about domain names and websites, you must look at whether YOU alone can succeed and beat the many retailers out there that have specialised in this for decades, and know the market inside out.

Can you beat the likes of outdoor suppliers eg: Millets & Blacks leisure etc? as these are the biggest 2 in the UK. What makes you different, bcos trust me, you'll end up competing on price with the top suppliers, who will undercut you and put you out of business fast - so its probably better for you to specialise in a certain product.

With your hobby background in the Outdoor world, why not set up a team-building business? You can then specialise in one thing and do it better.. Retail isn't exactly great at the moment anyway, and full recovery is probably years away.