Branding a generic product

[nirch100]

I have been able to secure a generic domain name which is identical to an examination name (let's assume it's gmat.com or gmat.co.uk). I am building a new website that will offer services related to that exam. The question is how to name the business? I don't want to call it just gmat or gamt.co.uk because that is a generic name. I also do not like to be presented as a purely web business. On the other hand, calling the buisness with a newly invented name, e.g. GAGAGA may miss the target to brand the name of the business and base it on the generic domain name. I know that it is better to have the company name identical to the domain name and even better if it is a generic name, however I'm looking for something that will make it more distinctive, yet utilize the generic domain name as it is definitely an advatage from an SEO point of view.

[Gratis Guidance]

are you looking to start a limited company or is this just for branding a sole trader business?

Personally, in most cases, I wouldn't worry about getting just the right name - prove the business model works first - its not too difficult to change a name at a later date if you find its negatively effecting your business.