View Full Version : Geotargeting
Excel Dragon
23rd September 2009, 10:21
Does anyone have any information/experience on redirecting visitors to different landing pages dependent on their geographical location?
Looking at my visitors I get a lot of organic search visitors, from abroad, who just click away as I am obviously a UK based service even though I offer an international service.
If I get visitors from the US or Australia I wont to redirect them automatically to pages dedicated to the US or Australia.
If I do set something up like this, will it be frowned upon by Google in anyway?
Thanks in advance
petera
23rd September 2009, 10:27
You could set up international subdomains with a single page of info, and have them hosted in the relevant countries. The links within those pages could then point to the international page of your existing website.
Excel Dragon
23rd September 2009, 10:40
Thanks Petera,
Are you saying I would have to set up hosting accounts in each of the countries I want to target? - As a small business that might be an expensive option for me
petera
23rd September 2009, 10:53
Hi, the best way to target specific countries would be to set up country specific subdomains eg .fr, .de etc and host them in the relevant country.
There's no reason why it should be expensive. The hosting for a subdomain with a single page should be pretty cheap.
You can even get free hosting accounts in this country for small websites so you can probably do the same overseas. It's just a case of huting around.
QVA - Emma
23rd September 2009, 11:07
Does anyone have any information/experience on redirecting visitors to different landing pages dependent on their geographical location?
Looking at my visitors I get a lot of organic search visitors, from abroad, who just click away as I am obviously a UK based service even though I offer an international service.
If I get visitors from the US or Australia I wont to redirect them automatically to pages dedicated to the US or Australia.
If I do set something up like this, will it be frowned upon by Google in anyway?
Thanks in advance
The quickest and simplest way to do this (as you are already getting visits from abroad) would be to add flags to your site perhaps top righ hand corner and link them to a subdomain as petera has already said.
That said if you want to get this up and running asap just create a different set of pages for each country for now i.e. a folder with similar pages with country relevant information. Don't copy all of your original content entirely, change it a little to avoid duplication issues (although that is still debatable!) and also remember that different writing styles work with different nationalaties.
Emma
WeblinkPlus
23rd September 2009, 13:37
You could look at the code for plugins such as countryflag for wordpress
wordpress dot org/extend/plugins/countryflag/
david64
23rd September 2009, 13:44
Here is a video that explains what to do pretty well:
http://www.seomoz.org/blog/whiteboard-mondaysmx-west-interviews-will-critchlow-on-ranking-foreign-domains