I know its a piece of string question, but....

[Adam T]

what sort of ball park cost would you expect to pay for sole advertising on a website that gets verified 50,000 hits per year ?

They can largely by isolated in terms of demographics of user so any sensible words of advice ?

Would be grateful for some general advice on what good value would be.

Thanks for any advice given.

[BigJunkTruck]

It would depend on the industry and quality of traffic. You could advertise on a arcade site doing that number for for pennies but if it was say a site promoting sky tv in london and you are a sky installer in london then the conversion and value will be much more

[Adam T]

Thought I should have been a bit more specific, apologies.

It is a sports based website and my assumption is that as it is played sport, 75% of the visitors will be male 16-40 year olds.

I would be advertising mortgages and associated products so would expect some relevant traffic.

[streetslocal]

what sort of ball park cost would you expect to pay for sole advertising on a website that gets verified 50,000 hits per year ?

They can largely by isolated in terms of demographics of user so any sensible words of advice ?

Would be grateful for some general advice on what good value would be.

Thanks for any advice given.
Whats the URL?

[Adam T]

Would rather not post publicly just yet as just looking for knowledge to ensure I am not going to pay over the odds.

Its a very, very basic website and the users all play the in the set of leagues within the area which shows results, fixtures etc. etc. so they are not found through search engines (although they do appear)

Site has been running about 10 years in its current format.

[Planck]

It is a sports based website and my assumption is that as it is played sport, 75% of the visitors will be male 16-40 year olds.

I would be advertising mortgages and associated products so would expect some relevant traffic.

Frankly, hardly worth doing.

50k visits a year. Given that you are advertising something completely irrelevant to the site's content, you would be lucky to get 0.1% clickthrough. That's 50 clicks a year. Completely non targeted. If you paid 50p a click (£25 for the year), you'd be paying too much.

[buyfromtheuk]

I can give you a years front page advert on www.buyfromtheuk.co.uk (http://www.buyfromtheuk.co.uk) for £250. It's current average daily hit rate is 3000 and growing. The website is only 5 months old and I would easily expect a hit rate of 1,000,000 hits by the end of year 1.

I would remove all other advertising and give you exclusive front page advertising for 1 year.

[eventdomain]

would you expect to pay for sole advertising on a website that gets verified 50,000 hits per year ?


Sorry but are you looking to buy advertising on this site or do you own it, and looking to charge?

Either way, 50k of Hits isn't much.

Eventdomain can offer you a 1 year homepage spot for £300, our frontpage gets 1'463'000ish hits as it currently stands.

[Astaroth]

Sounds like you are looking to advertise on another companies site. If that is the case you can always suggest a cost per acquisition based model therefore you know exactly how much you will be paying and can book it against actual sales. Dont know if any mortgage lenders are doing CPA deals at the moment but certainly Aliance & Leicester are giving £50 per current account to websites advertising their services.

The down side of cause is that if your product is poor or your prices too high then the website you are advertising on will make no money because no one will buy and so some websites would prefer to do a cost per impression based deal because they will know your ad will get X impressions per day and so if you pay 1p per 100 impressions they will get £Y income per day.

The problem with per impression adverts for you is that they all could be 16 year olds from Nepal and so will have no interest in mortgages. The middle ground is to do a per click base so you only pay for the volume of traffic going to your site from the ad but the site owners are not dependent on your conversion rate.

What ever you end up doing, if you are advertising financial services you will need to be very sure that your affiliate doesnt do any encouraging or other inappropriate activities as you will be liable for their breaches of FSA regulations.

[eventdomain]

The down side of cause is that if your product is poor or your prices too high then the website you are advertising on will make no money

So Adam T owns an affiliate company and wants to put affiliate ads on websites? See I'm confused about what the OP wants to do, and should of been made clear from the off.

Anyway, if it is affiliate ads needing placement, this will be difficult as many websites are too aware that if they make no money, they are effectively giving away free exposure, which hasn't been paid for.

Thus the risk is ALL with the affiliate and NOT the affiliate provider. :rolleyes::rolleyes::rolleyes:

[Adam T]

Use of affiliate word means very little to me in terms of income.

I thought this my request was clear and did get some useful replies, with thanks.

What Adam T was looking to achieve was if my company sponsered a local, sports league the most marketable part of there opportunity was a website that received 50,000 hits per year.

The advice was clear that it is not really worth sponsoring due to the low number of visitors, so I declined the investment opportunity.