Next Google release

[KingsandQueens]

Just read that Google are planning on a major tweak of their search algorithms and figured this be interesting for you SEO types out there. You can see the new search system here:
http://www2.sandbox.google.com (http://www2.sandbox.google.com)

Not sure how much is media hype but the claims going around are its real time search engine, so this could impact on SEO. At the moment Google are claiming no changes will occur to the results it’s just produces search results faster and indexes pages quickly.

[webhostuk]

Hello,

This sound great :)

[OldWelshGuy]

This is what Google have to say http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html

I blogged a bit about it earlier on. I can't see any changes other than more indented results.

[LibertyMarketing]

I'm seeing more social network sites pop up in a couple of the keyword results that we monitor. Frequently updated and well optimised twitter and facebook pages seem to be coming up a lot higher in Caffeine than they used to.

[Ecler]

More info here http://mashable.com/2009/08/10/google-caffeine/
As usual there are a lot of questions, assumptions and rumours about this new tool on the web, some say it's been launched to compete with Bing, but to be honest, I'm not sure there's anything worth competing with yet as Bing is really not impressive so far....

[OldWelshGuy]

Google appears to be making a step further towards authority sites and away from smaller independent sites. I think this is because they want to split the web compeltely into generic search and local search. Google tried to buy yellow pages a long time ago, I think the Google intention is to TOTALLY OWN local business search.

[edmondscommerce]

like everything else ...

real time search is another major factor - expect fresh content to be a major factor in good rankings

[Eagle]

Google appears to be making a step further towards authority sites and away from smaller independent sites.
Which is siteism.

[edmondscommerce]

We have to accept that a lot of what Google does is motivated by anti spam reasons so its tricky to put the blame entirely at their feet.

The fact is that a lot of people are making a lot of quite sophisticated spam sites these days and Google has to stay ahead of the game if it is to continue to serve up quality results.

[Galway]

Just remember that the current test box is centred on G.com and so it will be hard to factor in any differences in the UK version, I have seen both positive and one or two negative movements with clients who have an international profile which is mainly at the corporate (in theory authoratative) end of the scale.