Help with Point of Sale Ideas

[WarbyGK]

We are currently an on-line retailer of our own sports products that are looking at being stocked in the high street. What do shops expect from new brands to help to promote in-store (i.e posters etc)? Any ideas as to what could set us apart from the established brands please? All help gratefully received!

Thanks in advance/anticipation(!)

[MH1]

You could consider a cardboard display dispenser to be placed near the till with your products, images etc all included in a package.

[thedesigntailor]

I think to answer your question we need to know what your product is and it's USP. Can you tell us?

[WarbyGK]

We are a new sports brand concentrating specifically on Goalkeepers Gloves and Equipment. Our USP is a difference in the design and materials from many other rival manufacturers, but in our marketplace it's overcoming the brand snobbery that is a challenge initially, which is why I'm thinking what can make our gloves stand out on the shelves?

[Business Vitamins]

Hi there,

In our experience, it depends on the product.

For gloves, I should think that a display rack to hold the actual products would be good, with a large graphic/message on the top of it. Sports shops also like mobiles to hang from ceilings, posters, shelf wobblers, tags to go over hangers, literature displays, till point literature or products to encourage the impulse buy, the list goes on... But anything that grabs attention.

Hopefully that's food for thought.

Regards,

Selina

[yankee candleman]

Try "active" advertising. Get some mannequin hands and put gloves on them so they are 3D etc, stick a banana between them and use a slogan such as, "Don't make a monkey out of yourself. *insert your name* gloves wont even let a banana slip!"

Just an idea.

[Call Tracker]

Firstly enquire with the stores head office what they allow and make sure you run everything by them first before you get anything made up. Go for a static display in the window or at the entrance and an actual display system where your items would be located.

Ask if you would be allowed to display window graphics saying xxx now stocked here to draw attention to your product. I would go for a mannequin all kitted up and standing in goalie position with the gloves on but it very much depends on what you would be allowed in terms of space.

[thedesigntailor]

We are a new sports brand concentrating specifically on Goalkeepers Gloves and Equipment. Our USP is a difference in the design and materials from many other rival manufacturers, but in our marketplace it's overcoming the brand snobbery that is a challenge initially, which is why I'm thinking what can make our gloves stand out on the shelves?

So how do the design and materials improve teh product. Would you say yours is a premium product? Why should they choose you over the brands that have a reputation of quality?

Sorry to ask so many questions but they are very important and your website deson;t have any info on.
Talking of the website - it doesn't work very well on my screen. Here are a couple of screen shots:
http://www.b3ta.cr3ation.co.uk/data/png/2733.picture2.png
http://www.b3ta.cr3ation.co.uk/data/png/3164.picture1.png

[WarbyGK]

Ours is a premium product available at non-premium prices in order to give consumers an incentive to buy our brand. Design and materials invariably improve the product due to the nature of the item, though same as any sporting equipment it is all about personal preference.

Thanks for the website, someone is going to get a kick up the backside!