Which key phrases do you recommend?

[Saurav]

I am going to be advertising my site on Google Adwords and I was wondering what you would search on Google if you were looking to buy photo/picture frames online? I need 6 phrases.

site: ukframes.com

Thanks

[Kev Jaques]

http://adwords.google.com/select/KeywordToolExternal

[fisicx]

picture frames
photo frames
frames for pictures
frames for photos
picture framing
photo framing

But I consider this to be a wholly useless approach. There are hundreds of uses for frames so restricting yourself to just two is chopping off a big chunk of your business. Long tail can be very lucrative so I'd run a larger set of campaigns with all sorts of keywords: framing wedding pictures, poster framing, buying a frame for a painting, frames for paintings, DIY picture framing, mirror frames, plastic picture frames, frames for tappestry, tappestry mounting frames and so on. You won't know which one work until you try.

You also need to consider you current content. If the keywords aren't on the landing page then your trust score goes down, ads become more expensive and you get less conversions. If you are going to run adwords then you may need to rework the site to create specialist PPC landing pages.

<edit> Just looked at the site - you definately need to create some PPC landing pages</edit>

[Saurav]

link
Thanks. Didnt realise how good that could be.

fisicx, what do you mean by specialists PPC landing pages?

[directmarketingadvice]

picture frames
photo frames

If you go for these two phrases, you'll need to negative out digital photo frames with:

-"digital photo frame"
-"digital photo frames"
-"digital picture frame"
-"digital picture frames"

You might miss a few sales, but the vast majority of these searches are for digital frames and it'll cost you too much to go after the handful that really mean "frames for digital photos".

Steve

[fisicx]

fisicx, what do you mean by specialists PPC landing pages?

Someone clicking on a PPC advert knows exactly what they want and don't want to waste time navigating around the site for the correct picture frame.

So if your advert says 'clear plastic picture frames' I want to land on a page that only has these frames, select the size and buy. It's a page built to meet the needs of the PPC visitor as opposed to the casual browser who isn't sure what picture frame the like.