Funkybearman
31st July 2009, 12:29
If your product was soon to be featured on a popular TV program, what steps would you take to maximise this exposure. Press release is an obvious strategy, what else would you do?
MJBMI
3rd August 2009, 07:53
Try to get the presenters to have used it so they can genuinely endorse it.
Ditto the above for any related industry publication houses.
Depending what type of TV programme it is, what type of product it is, how new it is and what channel it wil lbe on, and depending on the profit per sale, could well be worth taking out some national/ local ads telling people about the product so there's recognition there when its seen on TV or seen in the papers.