Top 100 Global Brands Scoreboard

[Barry Varley]

Business week have just put out their Top 100 Global Brands Scoreboard. (http://bwnt.businessweek.com/brand/2005/index.asp?sortCol=rank_2005&sortOrder=ASC&pageNum=1&resultNum=100&sector) It makes interesting reading


Barry

[Cornish Steve]

I must confess: I have never heard of the company in the #18 spot. Louis Vuitton?

[Rob Holmes]

I must confess: I have never heard of the company in the #18 spot. Louis Vuitton?

Steve I *think* they are a fashion designer - but not 100% sure

They also accidently missed out Matrixx Hosting - just a small error I'm sure ;)

Rob

[gary]

Oh no, we were 101 again! Oh well. ;)

[Amber]

Louis Vuitton is a fashion house, famous mainly for its monogrammed handbags and leather goods. It's a very famous label, but probably only to people who're interested in fashion :)

[Barry Varley]

Gary

You'll be pleased to know that the next 100 will be out soon so you should get the mention you deserve :wink: (Maybe even the mistaken omission of Matrixx will be corrected).

Its amazing how the list is dominated by US brands. The first British brand is HSBC at 29.


Barry

[SillyJokes]

Reads like my client list.

US has a huge home market (250 mill population) and only 20% business needs to be overseas, therefore it is hard for a country with population just 56 mill to get up there.

[Cornish Steve]

The first British brand is HSBC at 29.

I'm surprised that Virgin did not make the list. It's quite a well-known brand around the world.

I wonder how the publishers of the list came up with brand value.

[VeryMark]

Land Rover is a startling omission - and at least as iconic as the other automotive brands listed.

[SillyJokes]

You are only saying that becasue you are close to the brand :)

What about Burberry?

[VeryMark]

Actually, I invented the name 'Freelander' for Land Rover.