Title, description, keywords?

[Jayne]

Hi,

Which are the most important on your site...Title, description or keywords. And should you put totally different words in each?

Thank You

Jayne :D

[Stephen]

Hi Jane

Most comments on the matter seem pretty clear that the title text is the most important of those three elements for search engines.

I'd suggest that you would probably want to keep the text in all three similar (but not identical), and in line with the text found in the body of your web content.

Don't overdo it though - you want it to remain sensible to read (and avoid keyword "stuffing").

Hope this helps,
Steve

[Jayne]

Thanks Steve,

I've had one go, but I wasn't sure if i'd got the most important words in the right bit..think i'll have another play.

Thank You :D

Jayne

[Jayne]

Hi,

Hope you all like my little logo...Matrixx did it for me...thought i'd let you know :lol:

Jayne

[autolycus]

Title is the most important, followed by description. Most search engines these days tend to take little or no notice of the keywords tag due to the way it has been abused in the past.

[Jayne]

Thank You,

I've changed them now, so i'll see how these do :D

Jayne

[websage]

Hi Jayne

According to the way we understand it (and we have achieved some good search engine rankings..though always tweaking and trying to improve)... you really ought to 'research' your keywords first. Then use this info to help you develop your text. There are numerous tools around for keyword research - luckily our host provides a 'leading edge' tool that we could not live without - you can also buy other 'keword' services..but they vary a lot in quality, and can be quite expensive. (We recently got a first rate report on these and you can always PM us if you want a copy -don't have the link on this computer I am using just now).

Your content should be constructed to include your 'main keyword (or phrase)' at the optimal density (frequency of use) and also utilize a few related terms. It is better not to spread the focus of keywords too wide, or try and include disparate and unrelated topics on any one page as this will result in a weaker page asserssment by SE's (or so we are informed).

Your title and descriptrion, which should ideally be different (even if they basically say the same thing) should each be a short infomative sentence that includes the 'main keyword (or phrase)' exactly as you use it in the text.

Although the 'priority' of the keyword line has possibly been reduced as 'autolycus' says - (the actual 'algorithms' used to assess pages by the SE's is 'secret' and each is different - but it is certain that keywords are still of critical importance per se) - nevertheless your keyword line should start with the 'main keyword (or phrase)' then separated by commas include maybe no more than 3 or 4 other related keywords or short phrases.

This is the best advice we have been working with up till present and it certainly has worked (fastest result to Google/Yahoo/MSN no1 spot within 3 days of page launch).

Of course the density of keywords on the page, as mentioned, will influence the SE's assessment - too many creates suspicion, too few means it won't be taken seriously - fortunately our host also incorporates an 'analysis' tool which tells us a button stroke if we have the balance right. (You may also be able to find simple tools out there to do this).

If we can be any other help feel free to PM us too

Kind regards

Ruth

[Jayne]

Hi,

That was great help, Thank You Ruth :D

Jayne