Strap line is that the phrase (?)

[4little1s]

If I ran a business that sold shoes, I would love to able to use a strap line in my marketing and PR of:

'Imelda Marcus bought 2700 pairs of shoes, she could have at least had the courtesy to buy a pair from us'

I'm trying to think of something equally good for our business 4little1s.com, we are a baby website selling nursery furniture, bedding, soft toys and baby gifts.

Any suggestions greatly appreciated from you creative types.......

[SusanP]

I suppose the baby equivalent of Imelda Marcos is Angelina Jolie and her huge brood. You could print a picture of her plus family and plagiarise the Specsavers slogan "should have come to Little Ones'!

Beware of using a strapline that is too up-to-the-minute (unless you plan on changing it regularly). Imelda Marcos was mostly in the news in the 1990s; the name may not mean much to young people today. Beware too, of using a living celebrity in your strapline; it's possible that Angelina Jolie could do something awful and fall out of favour, which could be embarrassing for you.

[crossdaz]

it's possible that Angelina Jolie could do something awful and fall out of favour, which could be embarrassing for you.

The mind boggles :D

[david poole]

there are many pointless strap lines...

The best strap lines consist of up to three words that describe your business and will benefit the company.

"perfect shoes for growing feet"

you'll probably do better than that, it is just something that came to me.
but it describes your business and what the client needs

[4little1s]

Thanks guys, gives me something to think about. If I use a photo of a celeb though (like AJ) won't that cost me a lot of money to be allowed to use it ?

[The Dreaded Lurgy]

how about "Perfect little shoes 4 little 1's" or something like that?

[SusanP]

But the OP isn't selling shoes, that was her point.

If I ran a business that sold shoes, I would love to able to use a strap line in my marketing ....

[david poole]

Hi Susan
I misunderstood I though the OP was selling shoes.
apologies.

However it remains as a good example.

If you use a famous person, this is an endorsement not a strap line.

You have to be very careful with endorsements.
Kate moss lost a lot of her business 2 years ago because of the drugs stories..the companies very quickly had to commit to a costly exercise of removing her.

Also celebraties can alienate people...
In my opinion the best celebrity to have is someone who people recognise as a role model and figurehead and is also related to your industry.
But again a celebrity is not a strap line.

[The Dreaded Lurgy]

Whoops I had notread that properly either.

O.K. then how about using the old woman who lived in a shoe that should cover it all!

[Geoff T]

what about something simple like just...

"perfect" 4little1's

or summat - don't look at me - I haven't got any! - but you did ask!

[4little1s]

Hey now I really like that Geoff T, thks.

[Geoff T]

no problem! (I surprise myself every day;) - when I've confirmed I'm awake!:cool:)

the easy motif then gets easier, in the same line...

"Just"

"'Especially"

"Made"

you get the idea!

good luck with it...:)

[Dawg]

4little1s
2lookGr8