Does google ads brings hits to your website?

[Jozo]

How much is reasonable to pay every month to get some traffick from google ads?

[nickpp]

it all depends on what keywords you want to use.
The cost can vary massively

[faultydesktop]

This is a tool in which I have found in the last 2 weeks in which has worked :

Article Creator Tools allows you to write 3 variations of an article that will be turned into 1000 unique articles that are:-
This brings Traffic to your site!

ARTICLE CREATOR


Totally unique as far as Google is concerned
All high quality to a human reader
Creating unique quality content for your Word press blog to target up to a 1000 unique keywords for a given topic
Creating unique articles that you can then distribute to 1000's or article directories]
Creating internal links within your blog to build referential integrity automatically

FEATURES


User Accounts

Free - 1 Project up to 4 articles per month
Standard - Unlimited projects up to 15 articles per month


3 sub articles to be sun together per article
Each sub article supports human spinner syntax { | }
Output Formats

TKP Text Stream
Wordpress RSS import
TRCB (http://www.articlecreatortool.com/trcb) RSS Import
Plain text


RSS Feed Output

Wordpress RSS feed
TRCB (http://www.articlecreatortool.com/trcb) RSS feed


Article Sharing between multiple users (like Google docs)
Articles support categories
Articles support tags (keywords) comma separated
Merge .csv database with articles during spinning
Set publish start date and number per day

Ideal for future drip feed publishing


Set number of articles to spin


(http://www.articlecreatortool.com/free)

[Chris Ashdown]

How much is reasonable to pay every month to get some traffick from google ads?

I would suggest a lot of companies spend about 5-10% of turnover on advertising

We tend to spend abot 8% of turnover on Adwords and 2% on direct mail (postal)

Dont try competing with the big boys or use wide keywords like say "TOYS" as you will spend a fortune getting no sales but plenty of clicks

Try say "Electronic model cars" or "millennium monopoly" that is specific keyfords which are cheap and only get clicks from people who are looking at a simular item

[garyk]

This is a tool in which I have found in the last 2 weeks in which has worked :

Article Creator Tools allows you to write 3 variations of an article that will be turned into 1000 unique articles that are:-
This brings Traffic to your site!


These article 'spinners' are in vogue at the moment but I wonder, 3 articles into a 1000??? I would like to see the readability of the content thats for sure!

I think alot of the IM guru's simply outsource their article writing so the jury is out on spinning and to be fair the 'duplicate content' penalty from google has yet to be proven (hasn't it?) I am trialling a couple of wp plug-ins that do auto-posting (not on my blogs), time well tell if auto generated content is of any use.

Gary

[city_web_studio]

Till your website comes up in organic ranking using adword is worth...

Again, try and target 4-5 main keywords for your organic search..and use adwords for other keywords...

I think..making different campaign for different keywords and and writing targeted ads for diffeent keywords will help a lot..

i don't particularily founds advertising on the google content network useful probabaly limit yourself to search if the budget is low..

[tony84]

I wouldnt have thought hits would be important, should it not be what conversion rate you get?

[J-Wholesale]

How much is reasonable to pay every month to get some traffick from google ads?

A quote from Seth Godin a few months ago (http://sethgodin.typepad.com/seths_blog/2009/01/do-ads-work.html):

"So, why, precisely, do you have an ad budget?

If your ads work, if you can measure them and they return more profit than they cost, why not keep buying them until they stop working?"


Bottom line, if your ads work, then you keep spending. If they don't work, you stop spending. If you don't know how well they work (exactly), then you stop wasting money until you've put some proper conversion monitoring in place.

[englishbob]

When I tried Google Adwords - I got increased hits - yes - but the quality was poor! Even with all the filters applied 99.9 was a cost and time waste.
So I stopped.
So if you really want to do it - set a low budget over a length of time and trial it. If it works - great. Otherwise you have restricted your loss to an affordable level - say £250.

[directmarketingadvice]

When I tried Google Adwords - I got increased hits - yes - but the quality was poor! Even with all the filters applied 99.9 was a cost and time waste.

But, why was it a "time waste"?

Adwords allows you to get your message in front of people the very moment they're searching for something.

You can't get much more targeted than that.

(you know they're interested, you know they're interested right now and in the process of taking action to fulfill that interest/desire/need)

If the quality of these visitors was poor, does that mean you were advertising to the wrong people?

Or, does it mean you did a poor job of converting them into sales/enquiries?

Steve

[englishbob]

Steve Gibson,

Neither!
From the responses I received, followed up, etc.
Your assumption "you know they're interested... " is the element that I found to be false.
Just marketing blurb, without any substance.
Many just click these links as they KNOW it costs a company money - with no real intention of buying or using the service.
That was my experience and I DO NOT intend to repeat it.

[directmarketingadvice]

Steve Gibson,

Neither!
From the responses I received, followed up, etc.

You followed up responses?

So, you got responses? i.e. some of the people were interested enough to give you their contact information?

Your assumption "you know they're interested... " is the element that I found to be false.

But they were interested enough to give you their contact information?

Just marketing blurb, without any substance.

The substance is the dozens of PPC campaigns I've worked on.

Many just click these links as they KNOW it costs a company money - with no real intention of buying or using the service.

Who are these people? Just everyday people with a chip on their shoulder?

If that were true, the conversion rate from Adwords search would be lower than for the same keywords in Google organic.

I've got clients that have both paid and organic page 1 rankings for keywords. The conversion rates are around the same... or sometimes higher for PPC.

That was my experience and I DO NOT intend to repeat it.

Fine. It's your experience and it's your choice what you want to learn from it.

However, blaming adwords and saying the quality of traffic is poor is based on a sample of one - the one and only campaign you've set up - doesn't factor in the possibility that you may be, in some way, responsible for your results.

Steve

[garyk]

Yep as Steve says nothing at all wrong with adwords. To be blunt its more likely to be poor relevance between your ad and your landing page and the relevance of the keywords to the ad itself. Google rewards relevance and it is the single most important factor in getting quality targeted traffic in my experience.